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Hey hobo man, hey Dapper Dan: Target is partnering with the accoutrement artist of the accessible “Annie” accommodate on an accoutrement line.
Renée Ehrlich Kalfus has created a 25-piece limited-edition accumulating of girl’s accoutrement and accessories band that hits food and Target.com starting Nov. 16. The mix-and-match accumulating includes patchwork, embroidery, pins, buttons, tulle and, of course, Annie’s iconic red dress and heart-shaped locket. The accumulating additionally includes a DIY kit to affect adroitness in beginning fashionistas. Keeping an eye on customers’ basal dollars, ceremony account is priced at beneath than $30.
“Target is aflame to accompany guests a allotment of the ‘Annie’ cine magic, aloof in time for the ceremony season,” said Stacia Andersen, chief carnality admiral of accoutrement and accessories for Target. “The collection’s mix-and-match affair inspires girls to accurate themselves by creating a attending all their own, at prices moms and dads will appreciate.”
While Target has continued been accepted for its partnerships with high-end appearance labels like Rodarte, Proenza Schouler and Jason Wu, this is the aboriginal time it has partnered with a accoutrement designer.
“We are captivated to be allotment of Target’s aboriginal accord with a accoutrement artist and their aboriginal ceremony abridged accumulating for kids,” said George Leon, controlling carnality admiral and arch of customer business at Sony Pictures, which is bearing the film. “Just like our film, this accumulating was fabricated with every babe in mind. Girls are activity to abatement in adulation with it.”
This move is the latest footfall in the crossover amid Hollywood and retailers, decidedly back it comes to accoutrement designers. “Saturday Night Live” accoutrement artist Tom Broecker is administering a Saks band to account the long-running account ball show’s 40th anniversary, while “Mad Men’s” Janie Bryant, “Pretty Little Liars'” Mandi Band and “Scandal’s” Lyn Paolo accept additionally apparent contempo success in this arena. Lionsgate additionally created a accomplished appearance and adorableness attack about its “Hunger Games” franchise. Aside from a adorableness affiliation with CoverGirl, that blur additionally enlisted accoutrement artist Trish Summerville to actualize a abridged accumulating for Net-a-Porter.
“Annie,” which stars Quvenzhané Wallis, Jamie Foxx, Rose Byrne, Bobby Cannavale, and Cameron Diaz, opens on Dec. 19.
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