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53% off American Apparel Dresses | American Apparel Velvet Bixel DressThieving hipsters, booty note.
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Shop: Who What Wear | American Apparel Velvet Bixel DressAmerican Apparel will be tagging every neon legging, clover bodysuit, V-neck bodice and iconic hoodie with an RFID sensor, the RFID Journal reports. The sensors will clue items from the time they are alien from American Apparel’s branch in city L.A. to back a chump purchases the account from one of its 280 stores, allowance the alternation to accumulate bigger clue of account and disappearances.
Since entering the retail bazaar in 2003, American Apparel has succeeded berserk by imparting its affection basics with another appeal. The aggregation supports accelerating issues like gay rights, pays branch workers $12 to $14 per hour -- far aloft minimum allowance -- and consistently incites the anxious with skin-filled ads.
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39% off American Apparel Dresses | American Apparel Velvet Bixel DressYet American Apparel has continued been targeted by shoplifters, abounding of them duplicate from the chain's loyal customers. The company's food initially lacked anti-theft sensors, annoying a alternation of plunders whose history is accurate on assorted Facebook groups and blogs. Above advisers adduce that in its aboriginal years, American Apparel had a pro-shoplifting policy, absolutely allurement managers to about-face a dark eye so that the appropriate blazon of being would accept easier admission to the clothes and become an aimless agent for the brand.
Whether or not these claims prove true, the actuality that the aggregation has fabricated its money by accouterment to rebellious, anti-corporate adolescence has affronted added than a few associates of its ambition market. Arguably, annexation from the abundance was a way for some to capsize the commercialization of counter-culture. Free clothes were, naturally, a perk.
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Velvet Bixel Dress | American Apparel Velvet Bixel Dress"This is a accurate adventure about burglary from a corporation," Tao Lin wrote in the Vice Magazine adventure that aggressive his 2009 novella, Annexation from American Apparel. "American Apparel is a corporation. ... Don’t abhorrence me for burglary from an absolute accouterment company, because again you'd be basing your abhorrence on article that isn’t real."
Of course, irony-tinged annexation is a bad affair for any company, "independent" or otherwise. As American Apparel expanded, aperture 133 food amid 2007 and today, it able its locations with EAS (Electronic Article Surveillence) devices, or those adamantine artificial sensors that get removed at banknote registers. In 2007, it launched a pilot affairs that activated the added adult RFID (Radio Frequency Identification) tags, which clue the movement of anniversary account and advice anticipate commodity from accepting baseborn internally, by employees.
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American Apparel's Coolest Velvet Finds | Shop: Who What Wear | American Apparel Velvet Bixel DressIn food with both kinds of sensors, "shrinkage," or the cardinal of items that mysteriously abandon amid a branch and a store, has alone as abundant as 75 percent, Stacey Shulman, American Apparel's VP of technology told the RFID Journal in April 2011.
Once it finishes installing the accessories in every store, American Apparel -- now the better accouterment architect in America -- will additionally accept the additional better arrangement of RFID sensors of any retailer, afterwards Walmart. Other retailers are active trials of RFID, admitting the technology has yet to become an industry standard.
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53% off American Apparel Dresses | American Apparel Velvet Bixel DressStill, annexation is but one account on a continued account of business problems for American Apparel. The aggregation teetered on the bend of defalcation for abundant of aftermost year, due to crumbling sales and falling stock. It is in the action of absolute a accusation from a above agent that accuses CEO Dov Charney of animal harassment.
With appeal for American Apparel's accouterment so low, it's adamantine not to admiration whether the aggregation longs for the canicule back adorable thieves flocked to its locations. Whether American Apparel manages to cull itself up will be an absorbing analysis of how continued a association can abide to advertise "cool," back one of the alone constants in its shoppers' abstraction of "cool" is anti-corporate sentiment.
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