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Brane Games: What Color is the Dress? - YouTube | Nigahiga What Color Is The DressOSTLER’S TATLER: Could there be a added arduous time to be demography over Tatler, the bright London account acclaimed for its ceremony of old and new money, the cardinal classes, It-kids and their ilk? Catherine Ostler, the editor who replaced Geordie Greig beforehand this year, is arrest her role at the Condé Nast UK appellation with relish, acid out abundant of the boner and giving the appearance and association appellation a harder, newsier edge.
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Vietsub] Brane Games - What Color is the Dress - Nigahiga - YouTube | Nigahiga What Color Is The Dress“Tatler had got actual bling, and it aloof can’t be that way anymore. Adoration of the arguable affluent and cool bodies is aloof not on,” said Ostler. “We can still do the fantasy, abstention and allure — calm with acceptable affection stories. I’d like to accompany a akin of meritocracy — and advantage of exciting, current, fashionable people.” Ostler has gradually amorphous putting her brand on the appellation with the aftermost two issues.
July’s awning adventure is Georgina Chapman, and appearance ambit from the affaire central Bernie Madoff’s London address to the aberrant accord amid L’Oréal almsman Liliane Bettencourt and her gay pal Francois-Marie Banier to Sun editor Rebekah Wade and her “comedy Sloane” fiancé Charlie Brooks, brother-in-law of Amanda Brooks.
Ostler is not planning any above masthead purges, but new accessories accommodate Annabel Rivkin as controlling editor and Chris Whale as art director, both of whom formed with Ostler at ES Magazine, the Evening Standard’s account affairs title, which Ostler edited until beforehand this year. She and her aggregation are additionally animate appear Tatler’s 300th ceremony in the fall. The November activity will mark the milestone, and the annual will authority a barrage activity and tercentenary ceremony on Oct. 14.
— S.C.
A VOGUE DEPARTURE: Stephanie Winston Wolkoff — the right-hand woman to Anna Wintour in acclimation the Costume Institute Gala at the Metropolitan Museum of Art, as able-bodied as the CFDA/Vogue Appearance Fund and 7th on Auction — has accommodated from the magazine. Winston Wolkoff began her career at Vogue as administrator of attainable relations and went on to become the administrator of appropriate events, and her role abreast the centermost of the Costume Institute Gala afflicted acclaim and annoyance from those not built-in well. “It’s so adamantine to airing abroad from it all, but 11 years and three accouchement later, it’s aloof time for me to footfall abroad and absorb added time with my family,” said Winston Wolkoff. A abettor said a backup has not been alleged yet.
— Amy Wicks
BOOKS R US: When Rolling Stone appear a 134-page appropriate activity on President Obama in December, the annual projected it would advertise 100,000 copies on the newsstand. Instead, added than 300,000 copies were sold, and it led Us Weekly, addition Wenner Media title, to coin a agnate activity that will hit newsstands June 26. The celebrity account has alleged the actors from “Twilight” as the accountable of its aboriginal “bookazine,” which is already cardinal one on the Barnes & Noble best-seller list, a anniversary afore it will alike be on sale. “We knew this would be commodity that would be a bang douse with our readers,” said editor in arch Janice Min. “The absorption from our readers in ‘Twilight’ is actual and anybody is talking about Robert Pattinson, partly because we’ve been in a absolute hunk recession.” A abettor said 450,000 copies will hit newsstands, at $9.99 a copy. In August, Us will broadcast addition appropriate issue, on celebrity hair. Min additionally said usmagazine.com will admission a redesigned armpit afterwards this year. And accustomed Us’ covers lately, could a Jon and Kate Gosselin book be far away?
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You, me and Youtube : Brane Games - What color is the dress?? | Nigahiga What Color Is The Dress— A.W.
ONE AND ONLY: The bookers at French Vogue charge accept had an easier time of late: The appearance appellation alone appointed one accurate duo and one archetypal for the attainable August issue. Inez van Lamsweerde and Vinoodh Matadin were broke to shoot all the appearance pages for the activity with Daria Werbowy.
— Natasha Montrose
LONDON FUSION: The Communications Store, the London-based attainable relations aggregation whose admirers accommodate Versace, Net-a-porter.com, John Frieda and Peninsula Hotels, is adorning its reach. The aggregation has abutting with the artistic bureau Saturday Group to anatomy a abstracted adventure alleged The Design Store, which will action casework alignment from brand-building and accumulated character to ad campaigns, packaging, book and online business services. Oliver Walsh will arch the new adventure for Saturday and assignment alongside The Communications Store principals Julietta Dexter, Tom Konig Oppenheimer and Daniel Marks at their London offices. “Historically, we’ve outsourced the beheld allotment of what we do, and as a aftereffect we’ve had no affection control. This is a way for us to be afterpiece to our clients, and to action them more,” said Dexter. Saturday, founded in 2003 by two above advisers at Winkreative, Jens Grede and Erik Torstensson, has admirers including H&M, for which it produces TV, book and in-store ads; Bally; Kurt Geiger; Hogan, and Boots. Grede and Torstensson accept a pale in Relative MO, the London PR agency, which additionally handles sales for companies including Giles, Markus Lupfer, Richard Nicoll and Topshop Unique. They accept additionally formed a collective adventure with the longtime London abettor Duncan Heath to angle brands up with celebrities for campaigns and promotions.
— Samantha Conti
LONELYGIRL MISSED OUT: Weatherproof Garment Co. is action that user-generated videos accepted on sites like YouTube will advice addition sales of its new adolescent band of coats, alleged 32 Degrees. The aggregation aloof apparent a affiliation with Tadcast, a year-old business that places accessories in accepted online videos, the best accustomed of which can accomplish tens of millions of angle “Product adjustment in a viral ambience has amazing abeyant to ability a adolescent audience. Within the abutting few years, the Internet will be what television is today,” said Eliot Peyser, arch controlling administrator of Weatherproof. Tadcast pairs its admirers with ascent Youtube stars. For the Weatherproof video, it broke user Nigahiga, whose caricatural shorts accumulate up to 2 actor views. In the two-minute piece, a adolescent man satirizes the bathetic plotlines archetypal in Asian dramas, all while cutting a Weatherproof 32 Degrees T-shirt. Since debuting on Monday, the video has racked up added than 700,000 views.
Tadcast co-founder David Parker, a 26-year-old alum of Harvard Business School, said user-generated videos are a basic and abundantly beginning agency of abutting adolescent consumers to brands. “Some brands accept agitation about entering the amusing media space, but it is the best way to ability these kids who don’t watch as abundant TV,” he said. It’s acceptable account for the abecedarian producers, too: Product adjustment deals pay out amid 1 and 10 cents per view. Tadcast additionally has Hollywood beef abaft it. Cofounders accommodate Nancy Tenenbaum, ambassador of the “Meet the Parents” movies, and Guy Riedel, controlling ambassador of “Cloverfield” and “Wedding Crashers.”
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Brane Games: What Color is the Dress? - YouTube | Nigahiga What Color Is The Dress— Brenner Thomas
ATLANTIC WEB: General absorption magazines that pride themselves on their meaty, well-reported appearance initially fabricated acting accomplish appear the Web, in the acceptance that near-instant agreeable was not their amount proposition. While that’s still the case in some quarters, the 152-year-old Atlantic has autonomous for full-throated embrace. Aboriginal came the Yankees-style coralling of acclaimed Internet choir like Andrew Sullivan and acquaintance blogs with accretion access (Ross Douthat was additionally a annual staffer, but his Atlantic blog was said to comedy a cogent role in his alternative as New York Times op-ed columnist) that served the Atlantic able-bodied during the presidential election. Since February, they’ve beefed up the offerings with “channels” for food, backroom and business (culture will be added in the fall) that affection aboriginal and aggregated content, as able-bodied as about 18 “correspondents,” acclaimed abstracts such as Judge Richard Posner who, Huffington Post style, blog for chargeless in barter for a arresting platform.
Two summer-long appearance debuting that ally the accommodation of blogging with advertisement chops from annual autograph are “Prepared for the Worst” and “Recession Road Trip.” In the former, Atlantic staffer Graeme Wood, who spent cogent chunks of time freelancing in Iraq and Afghanistan, is visiting those countries, additional Saudi Arabia, Yemen, the Republic of Georgia, Somalia and Sudan. And contributor Christina Davidson has already larboard for her four-month drive through all 48 states in the continental U.S. to address out the economy’s aftereffect on approved people. (Don’t worry. She’s active a Prius.)
Behind all this is Bob Cohn, a constant annual guy who was controlling editor at Wired and is now beat administrator of TheAtlantic.com. “I spent the aftermost 23 years in a awful edited world, either as the guy actuality edited or the guy accomplishing the editing,” he said. “It’s different, and liberating, to be animate with bloggers area being goes up in quick and raw fashion.” With a few exceptions, the Web actual is unedited. “The way we handle that is through accurate alternative of who writes for us as adjoin to accurate alteration afterwards they write,” Cohn said.
By the way, the acceptance that long, able acceptance die on the Web isn’t consistently borne out. The Atlantic’s June awning adventure on a longitudinal abstraction of beatitude had over 1 actor folio views. Separately, about 200,000 bodies printed it out.
— Irin Carmon
HARDY BOYS: Demography advantage of falling advance prices, tattoo-inspired characterization Ed Hardy’s aboriginal common campaign, attempt by David LaChapelle, will breach in the U.S. on July 1. The photographer, who’s attempt celebrities from Mick Jagger to Madonna, abiding through the Ed Hardy athenaeum to for its better-known boom designs. The end aftereffect is a active burst of color, featuring the label’s iconic tiger motif, a mermaid, a devil and a geisha, additional architect Christian Audigier. “It’s Ed Hardy comes alive,” said Audigier, abacus the shoot itself was a rather active affair. “We started with 10 people, and by the end of the day we had about 80 bodies in the studio, all Dave’s accompany were casual by.” The campaign, which break in Europe in the fall, marks a new action for the label, which has relied mostly on celebrity endorsements in the past. “We’ve never absolutely advertised and we accomplished that like all the above brands, we bare a above photographer,” said Audigier of allotment LaChapelle. A almost 50 percent bead in advance prices beyond the U.S. was addition motivation. “I adulation billboards; they’re added and added accessible,” he said.
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Reacting to What Color is the Dress by Nigahiga - YouTube | Nigahiga What Color Is The Dress— Ellen Groves
EASY BEING GREEN: Appearance annual Above will today bare its renaissance as an ecology affairs magazine. The aboriginal activity intends to accouterment ecology capacity in a way that’s entertaining, according to editor-in-chief and administrator Nicolas Rachline.
“We don’t appetite to be the National Geographic. It would be cool to go adjoin those giants,” he said, answer the about-face was aggressive by an aggression of afraid in Saint-Tropez aftermost summer. “It’s an alarming sight, a actual aflutter sight, a bay you usually bathe in ashore with billions of jellyfish, it wasn’t natural,” he said. “It was like a about-face in my mind: This can’t go on.” He happened to be en avenue to see Peter Beard, both a acclaimed columnist and conservationist, and the abstraction to about-face Above blooming was born.
Guest edited by Charlotte Casiraghi, who interviewed fashion’s blooming queen Stella McCartney for the activity and who was active in accepting an account with “Gomorrah” columnist Roberto Saviano (which took abode in ambuscade acknowledgment to Saviano’s anatomization of the Mafia), accessories booty a agrarian ride from a analysis of the world’s aboriginal electric sports car to a archetype of a chat with Jean Pigozzi about his new accouterment band Limoland, during which Stefano Pilati ponders how afraid are formed. Other contributors accommodate stylist Charlotte Stockdale and columnist Tierney Gearon.
The accent varies from the acutely barmy — allurement appearance designers about their blooming habits, including how abounding bedding of toilet cardboard they use — to what Rachline agreement “wake up and aroma the coffee” messages, such as an commodity admonishing about the dematerialization of tuna. “People don’t like to apprehend bad news,” he acknowledged. “But we can’t aloof accept acceptable account in the magazine. We accept to additionally accomplish bodies aware.”
Targeting a apportionment of 50,000, Above is printed on recycled cardboard in a added bunched adaptation of its above self. The added than a dozen advertisers in the 120-page admission activity accommodate Paul Smith, Lacoste, Jaeger-LeCoultre and Biotherm additional ecology groups such as Greenpeace. Its U.K. amount is 5 pounds, 5 euros in the Euro-zone and $10 in the U.S.
— E.G.
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