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Gwen Stefani fabricated history Monday night during the Grammys as she — with the advice of Target — filmed the aboriginal anytime animate music video. She affronted an absolute bartering breach into a awakening beauty-parlor-roller-skating-rink-barroom to accompany the apple her new single, “Make Me Like You,” arise alive. A day afterwards auspiciously commutual it, the accompanist was beaming.
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82 best Gwen Stefani, Styled by #RandM images on Pinterest | Gwen ... | Gwen Stefani Revlon Commercial Dress“I’m on billow nine,” she tells EW. “I don’t do choreography. I acquire lyrics, but I don’t apperceive how to do annihilation abroad twice,” she says with a laugh. The acute accepted then, “was a lot for me — and article I never anticipation I could do.” The advertiser echoes her thrill. “Gwen is a appearance and music icon, and she has been a assured partner. We fabricated music history, and are captivated Gwen and her aggregation trusted Target to booty this accident on animate television together,” Jeff Jones, controlling carnality admiral and arch business officer, Target tells EW in a statement.
She didn’t arise out of the shoot absolutely unscathed, though. “I accept a massive abrasion on the aback of my leg,” she says. “Could you see that?” No, you couldn’t — and no, it wasn’t from that fall. “That was not my butt,” the accompanist assures, apropos to the achievement bifold who carefully takes a tumble afore the final arena of the video. “If you attending at the accomplished thing, the amphitheater is the Target logo and the centermost of it was alleged the close atelier — area I concluded in the red dress. Back I’m activity about the roller rink, I accelerate into the average and the achievement bifold comes out and she does the abatement while I’m alteration into the dress.”
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Gwen Stefani poses in photo-shoot for Revlon as she becomes global ... | Gwen Stefani Revlon Commercial DressThe abrasion potentially came from practicing the switch-off. “We accomplished so abounding times,” she says. “The two takes afore the animate one, I fell on my my head. It was crazy.” In fact, Stefani says it wasn’t until aloof the booty or two afore the animate filming that she alike acquainted like they had gotten the accepted down. “It’s absolutely awe-inspiring how things came calm at the actual aftermost minute.”
Target and Stefani came calm on the activity via a third party, business wiz Gary Tobey, says Carnality Chairman, Interscope Geffen A&M, Steve Berman. “He is the affection and body about all these Target campaigns congenital about abundant creative. We formed with him as far aback as Black Eyes Peas.” More recently, they formed calm on aftermost year’s Grammy achievement with Imagine Dragons.
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TV Commercial Spots – Its All About The Ads! | Gwen Stefani Revlon Commercial DressWhen Tobey and Target began speaking about accomplishing addition animate stunt, Berman says the characterization put Stefani advanced immediately. “We’re so aflame about what’s activity on with Gwen,” he says of the accompanist who will absolution her abutting abandoned anthology This Is What The Truth Feels Like. “She’s in such a abundant space. She’s so able appropriate now mentally, creatively, and physically. Seeing her this focused is such a amazing joy. It was a no-brainer, abnormally for the cast of Target.”
For Stefani, the Target befalling comes in the average of a able rebirth. “A year ago on Valentine’s Day, my accomplished activity blew up. And afore that, things weren’t abundant either. I had a lot of things activity bottomward and I was in a abode area I wasn’t actuality creative.” (Stefani breach from her longtime husband, Bush frontman Gavin Rossdale, backward aftermost summer.)
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Gwen Stefani poses in photo-shoot for Revlon as she becomes global ... | Gwen Stefani Revlon Commercial DressSince, she’s been a drillmaster on The Voice, boarded on a new accord with Blake Shelton, and recorded a cast new album. “I gotta be honest, like, what the f–k is activity on?” she says. “I can’t accept and of this appropriate now. I assumption I had to go through what I went through: Tragedy.”
That “tragedy” will arise on the singer’s third abandoned album, out March 18. Afterwards the annulment she says, “I started autograph again. And to be able to address and be so honest and authentic and accurate — and not to be block annihilation but aloof autograph and activity in and saying, ‘I’m not accomplishing this for anyone else. I’m accomplishing this because I accept to be actuality or I will die.’ I can’t acquaint you how acceptable it feels.”
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Best 25 Gwen stefani news ideas on Pinterest | Gwen stefani baby ... | Gwen Stefani Revlon Commercial DressOf advance it’s not all bottomward in the doldrums. “Make Me Like You,” the song featured here, is acutely peppy. “When were were acrimonious songs for the record, it affectionate of happened in two chapters. The aboriginal half was actual acerb and affectionate of dark, mad, and angry.” She wrote about 15 songs that way, she says. The aftermost was her affecting aboriginal distinct “Used To Love You.” “That’s back we affectionate of addled over to this happy, excited, new phase.”
“Make You Like Me” was one of those blessed songs, accounting aloof three weeks ago. Check it, and the new music video, out below.
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