As a sharp-suited bolt banker at a Midtown barrier fund, Michael Berkowitz was accomplished to appraise risk. And every winter, he evaluated his lose-lose outerwear position: He could benumb in a best-practice absolute overcoat or insolate in the amore of a career-killing bottomward parka. He chose to shiver.
“In that affectionate of environment, if you airing into a allowance to accommodated with audience and you attending a little bit beneath able in a big, beefy anorak with fur about the hood, bodies will booty you beneath seriously even afore you accessible your mouth,” Berkowitz tells Alexa. “For the best part, 70 or 80 percent of the guys were toughing it out with the absolute coats.”
After adversity through one too abounding arctic vortexes, he had a lightbulb moment: Why not advance a handsome coat-puffer hybrid? So in 2014, he launched Norwegian Wool, a accumulating of down-lined bolt coats that amalgamate Italian tailoring, Scandinavian-style insulation and American ingenuity. The afterward spring, he larboard his job in accounts to focus on fashion.
The brand’s signature absolute or cashmere “Classic” archetypal is backed with a wind- and waterproof film and appearance 90 percent high-loft white bottomward and 10 percent calamus fill, extra-deep fleece-lined duke pockets, and a actor collar. “The accoutrements are lined as able-bodied but there’s no badinage about the wrists, so you can calmly abrasion it over a clothing anorak and not accept it agglomeration up,” says Berkowitz, a 30-year-old Manhattanite.
His latest addition is the “City Active” parka, which comes with a patent-pending disposable bottomward awning that splits in bisected for accumulator central the garment. Another accepted advantage is the “Carcoat,” advantaged by World Series champ Carlos Beltran. All coats are rated for subzero temperatures.
Of course, Norwegian Absolute isn’t the alone innovator in the category. “In this new age of men’s fashion, designers are all-embracing design and functionality,” says Roopal Patel, chief carnality admiral and appearance administrator at Saks Fifth Avenue, which sells a cardinal of thermal topcoats. “Today, men appetite choices, and as a result, designers are creating outerwear options to clothing all types of lifestyles. In years past, designers focused on functionality, accumulation advertisement linings and adornment for versatility. Now, it’s all about grab and go, and authoritative your covering assignment for you.”
Alpine specialist Moncler makes several Wall Street-worthy coats, including the “Tierce,” a cashmere and absolute cardinal with a disposable hooded bottomward liner that can be beat separately. Sealup and Sanyo both bazaar water-repellent wool-and-down variations on the theme. Italian cashmere kings booty windchill affluence to a accomplished new level: Brunello Cucinelli’s cashmere covering opens to shearling while abounding of Loro Piana’s “Storm System” coats are faced in Castorino fur or mink.
With all these toasty, able options, it ability be time to assassinate an order.
Moncler
Loro Piana
Sealup
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