NEW YORK--(BUSINESS WIRE)--This season, Macy’s is alms accouterment and accessories that arm-twist joie de vivre. From pieces that alarm to apperception cornball mid-century delicacy to allegorical prints and textures confined as updates to Woodstock-era wanderlust, the men’s and women’s collections at Macy’s for bounce 2016 focus on easy-chic appearance absolute for all occasions.
“What goes about comes about and appearance does not stop as it reinvents itself with passion, modernity, artlessness or excess,” said Nicole Fischelis, accumulation carnality president/fashion administrator of all-around forecasting at Macy’s. “From the codes of decades accomplished to the chargeless spirit of today, bounce styles let us asperse ourselves with optimism and aplomb in a new division of success and energy.”
#MacysLove
Macy’s wants to see how barter adapt the season’s hottest trends and accomplish them their own. During the ages of March, barter who column a photo on Twitter and Instagram showcasing their admired bounce looks with the hashtag #MacysLove*, may end up on billboards in baddest cities throughout the United States, and on one of the world-famous billboards in Times Square in New York City! Those whose photos end up in Times Square will accept a gift photo of their 15 abnormal of acclaim to allotment on amusing media.
The Good Life
Succumb to the charms of country club affluence and bank escapes with avant-garde updates on the classics. Gingham, aperture and floral prints in peony pink, limoncello chicken and candied chartreuse beautify fit-and-flare dresses, brittle blouses, and cigarette pants. Charter Club’s gingham anorak anorak is a beginning booty on the acclaimed arrangement and has an on-trend adventurous feel. The 1950s midi-length dress continues to be hot for spring, and RACHEL Rachel Roy’s adaptation appearance a floral book arduous bury that brings it to 2016. The little white dress has prim-and-proper address and is the season’s staple; the absolutely able adaptation from Alfani appearance applique and arduous details, and can be styled up or bottomward for any occasion. For him, airy breeding shines through with linen suiting, as able-bodied as slip-on sneakers. A admirable three-piece linen clothing from Ryan Seacrest Distinction provides airy sophistication, and tailored shorts from Club Room are rendered in a saturated red aggressive by the amazing dusk in the Italian Riviera. The archetypal sailor band is the arrangement administration of the season, and orange and chicken accommodate adapted ancestor of blush to redefine this iconic trend story. American Rag’s chicken rain anorak with white attachment detail and checky awning is stand-out for this avant-garde amphibian look.
Bohemian Escape
Macy’s is active the hippie fantasy, channeling gypset style. Aback are the flea bazaar finds of paisley maxis, flare-leg pants and suede tunics, now with a bohemian-meets-bourgeois application. Psychedelic prints accord with semi-bright shades and balmy tones, and beads, fringe, and check are defining elements of this festival-ready look. A suede romper from American Rag serves as the absolute foundation for a aloof azure and blush necklace, and ikat book beaded and wood-trimmed clutch, both from I.N.C. All-embracing Concepts. Appearance & Co.’s barbarian top with aigrette capacity and flared jeans tap into an ethereal, able annual adolescent affection a la the allegorical Joni Mitchell.
Denim Dressing
Denim continues to advance the appearance haversack in spring, and abrupt applications of the all-over bolt highlight the offerings at Macy’s. Distressed, frayed and check styles haversack on this season’s folk-heroine 1970s vibe. Brittle white and dejected washes aphorism the amphitheatre as skirts with button-front details, dyed-to-look-denim sweatshirts, and aerial sundresses reinvent the trend. The chambray shirt is the new classic, and the circumscribed adaptation by Thalia Sodi looks both aloof and glamourous aback commutual with a clear brim and heels by the aforementioned designer. I.N.C. All-embracing Concepts added flexes denim’s beef in the break bathrobe amphitheatre with a attractive d’orsay pump rendered in rhinestone-embellished afflicted denim, and additionally harkens aback to the automated roots of the celebrated bolt with a different and clear done denim backpack. From ombre washes to a deluge of trimmings, there’s never been a bigger time to embrace accurate blues.

*By application #MacysLove you accede you are 18 years or earlier and you acquiesce Macy’s to use your angel in its stores, websites, amusing media, in print, billboards and in announcement and accede to our User Generated Content Policy and Terms & Conditions. For details, see macys.com/springfashion.
About Macy’s
Macy's, the better retail cast of Macy's, Inc. (NYSE:M), delivers appearance and affordable affluence to barter at about 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as able-bodied as to barter in the U.S. and added than 100 all-embracing destinations through its arch online abundance at macys.com. Via its stores, e-commerce site, adaptable and amusing platforms, Macy's offers characteristic assortments including the best adapted ancestors of absolute and appearance brands for him, her and home. Macy's is accepted for such ballsy contest as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as able-bodied as amazing appearance shows, comestible events, annual shows and celebrity appearances. Macy's flagship food -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are accepted internationally and are arch destinations for visitors. Building on a added than 150-year tradition, and with the aggregate abutment of barter and employees, Macy's helps strengthen communities by acknowledging bounded and civic charities giving added than $69 actor anniversary year to advice accomplish a aberration in the lives of our customers.
For Macy’s media materials, including images and contacts, amuse appointment our online pressroom at macys.com/pressroom.
