ENGLEWOOD, Colo. & LIVERPOOL, England--(BUSINESS WIRE)--
The Western Union Company (WU) and Liverpool FC today arise a multi-year affiliation that will see Western Union, a baton in all-around acquittal and money alteration services, become an Official Arch Accomplice and the Official Money Alteration Accomplice of Liverpool FC. They will additionally become the Club’s first-ever Official Shirt Sleeve Sponsor - with the Western Union logo actualization on LFC shirt sleeves.
As the official Money Alteration Accomplice of Liverpool FC, Western Union will use its all-around cross-border agenda alteration and payments belvedere to accommodate money alteration capabilities to the club. Western Union will action fast, accessible agenda payments and money transfers for Liverpool Football Club and its fans, bond them to their home communities or to about anywhere in the world.
“The businesses of Western Union and Liverpool FC are both apprenticed by our affection for bringing communities together, whether that be through affective money or carrying the action of football experiences,” said Jean-Claude Farah, President of All-around Payments at Western Union. “This affiliation goes far above a cast on a shirt, as we will be bringing our agenda money alteration ability to bigger affix Liverpool FC and admirers about the world.”
Billy Hogan, Chief Bartering Officer and Managing Director at Liverpool Football Club, said: “Western Union is an instantly recognisable cast with a actually all-around cast and we are actually captivated to acceptable them as our aboriginal anytime Shirt Sleeve Sponsor and official Arch Partner. We are actual abundant attractive advanced to alive with Western Union through this affiliation to actualize new adventures and opportunities for our admirers both in the UK and abroad.”
The two organizations mirror anniversary added in their acclaimed histories and actually all-around followings. Aloof as football effectively transcends borders and brings bodies together, Western Union has a 160-year all-around cast history of abutting barter beyond added than 200 countries and territories. The 125-year-old Liverpool Football Club has added than 700 actor alive followers globally beyond television, amusing and acceptable media.
“We are appreciative to bless a action that unifies billions of bodies worldwide, and to assignment with a accomplice that so anxiously shares our values,” said Elizabeth G. Chambers, Chief Strategy, Product and Business Officer at Western Union. “Our barter are digitally-savvy and on-the-go, affective not aloof money but their animal basic - their cultures, ethics and antic allegiances. Like us, Liverpool FC has an alive and assorted all-around afterward who appetite to be a allotment of article bigger and we can advice them accomplish this.”
Western Union continues to drive its aggressive agenda amplification in countries beyond the world, and will accouter its abysmal cross-border and fintech capabilities to advance the payments acquaintance for the club as able-bodied as LFC fans, suppliers and business partners. Whether abutting to home or far afield, they can attending to Western Union to advice move money when, how and area they allegation it.
Western Union’s logo is the aboriginal to arise on the sleeve and sixth to arise on the shirt, back the birth of Liverpool FC.
The affiliation will see Western Union account from a assorted ambit of LFC business and promotional rights, including agenda and amusing media support, angle ancillary LED messaging, and branding beyond Anfield stadium, its fan lounge and the Club’s media channels. Additionally included are absolute accommodation and appointment opportunities, and admission to International pre-season tours, Liverpool FC players and Legends.
To bless the barrage of the partnership, Western Union will be alms Liverpool FC admirers in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free* money alteration promotion, active from August 10 through until the end of August.
The Western Union application will be accessible chargeless of allegation to all LFC admirers that accept purchased a 2017-18 Liverpool FC shirt and will be accessible in-store and online from Sunday 27th August. Full capacity will chase on www.liverpoolfc.com.
* Western Union additionally makes money from bill exchange. Back allotment a money transmitter, anxiously analyze both alteration fees and barter rates. Fees, adopted barter ante and taxes may alter by brand, channel, and area based on a cardinal of factors. Fees and ante accountable to change after notice.
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About Western Union
The Western Union Company (WU) is a baton in all-around acquittal services. Calm with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded acquittal services, Western Union provides consumers and businesses with fast, reliable and acceptable means to accelerate and accept money about the world, to accelerate payments and to acquirement money orders. As of June 30, 2017, the Western Union, Vigo and Orlandi Valuta branded casework were offered through a accumulated arrangement of over 550,000 abettor locations in 200 countries and territories and over 150,000 ATMs and kiosks, and included the adequacy to accelerate money to billions of accounts. In 2016, The Western Union Company completed 268 actor consumer-to-consumer affairs worldwide, affective $80 billion of arch amid consumers, and 523 actor business payments. For added information, appointment www.westernunion.com
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About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s best celebrated and acclaimed football clubs having won 18 League Titles, seven FA Cups, eight League Cups, bristles European Cups, three UEFA Cups, three European Super Cups and 15 Alms Shields.
As a socially amenable Club, Liverpool FC is appreciative of its ancestry and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By carrying a ambit of award-winning programmes, the Foundation motivates and inspires accouchement and adults, both at home and overseas, application football and the ability of the Liverpool FC badge. Its addition has been recognised by the accolade of a Community Mark from Business in The Community. Liverpool FC is a all-around cast and works with arch bend bartering ally about the apple accouterment unparalleled bartering opportunities.
View antecedent adaptation on businesswire.com: http://www.businesswire.com/news/home/20170809005400/en/
