Old Navy, the accouterment alternation accepted for its moderately-priced clothes and advanced ambit of styles and sizes, is authoritative account for announcement its “boyfriend” and “super skinny” styles of jeans to kids.
The chain, which is endemic by Gap Inc., has a photo of a adolescent babe in jeans on its homepage abutting to a characterization anecdotic the jeans as, “The Admirer Skinny Jean.”
Other pages on the website appearance “Skinny,” “Super Skinny” and “Boyfriend Skinny” jeans advertised for “Girls,” and a account of a toddler clay “The Admirer Jean” on the “Toddler Girls” page.
The accouterment cast offers the aforementioned “The Boyfriend” appearance in women’s jeans, as able-bodied as options like “The Diva,” “The Flirt” and “The Sweetheart.”
A biographer for the website Jezebel tweeted to Old Fleet on Feb. 23, writing, “@OldNavy can you acquaint me added about these Admirer Jeans for baby babies.”
The writer, Jia Tolentino, followed up her cheep with an commodity headlined, “Attention Cool Moms: Old Navy’s Admirer Jeans for Babies Are On Sale.”
A Old Fleet agent said in a account to ABC News that the artefact name is "intended to alarm alone the fit, cut and style" of the accepted pants.
"Old Fleet creates appearance essentials that bless accepted trends and styles for the accomplished family. Our artefact names accredit to accepted styles, and are advised to alarm alone the fit, cut and style. It is never our ambition to affront anyone, and we acknowledge this acknowledgment from our customers," Debbie Felix, an Old Fleet agent told ABC News.
The co-founder of Big City Moms, a New York City-based ability for mom’s with over 300,000 members, agrees that the jeans’ titles are aloof about the appearance and should not be apprehend into any further.
“I anticipate it’s aloof actuality accurate to their appearance names,” Leslie Venokur told ABC News. “My kids don’t apperceive what the appearance is called. I accord them jeans and if the jeans are comfortable, they abrasion them.”
Venokur, who formed in children’s appearance afore founding Big City Moms, says the befitting of the aforementioned appearance and name from women’s to girl’s follows a appearance trend.
“The trend in the aftermost brace of years is the accomplished “mini-me” look, with moms and daughters and dads and sons cutting the aforementioned fashion,” said Venokur, mom to a 2-year-old boy and 6-year-old daughter.
“Do they charge to change it? No,” Venokur said of Old Navy. "If they appetite to allay some adamant parents, again that’s their call.”
A New York City-based analyst argues that the appellation “boyfriend” should not alike be on kids’ alarm at the toddler and under-12 age range.
“Can’t we aloof buy jeans because we like them, and not accept the ‘boyfriend’ characterization associated with them?,” said Joe Taravella, PhD and administrator of pediatric attitude at Rusk Rehabilitation at New York University Langone Medical Center.
“It sets up our accouchement to appetite and charge a boyfriend, back at these aboriginal ages, this analogue should not be allotment of their cant or on the alarm of what they should be cerebration about,” Taravella told ABC News. “I am hard-pressed to accept why the characterization “boyfriend” was associated with these jeans."
