Ravi Shekhar, a 19-year-old apprentice at Delhi University with a bluster and sideburns, afresh best up some Bhagat Singh commodity online — a screen-printed T-shirt and a backpack. Of advance he knows who Singh is but no, he didn't apperceive he was afresh in the news. "What for?" he asks. "He was alleged a 'revolutionary terrorist'? Cool."
About a anniversary ago Shekhar's alma academy chock-full the auction and administration of the Hindi copy of historian Bipan Chandra's book India's Struggle for Independence, capitulating to ABVP protests over the book's references to Bhagat Singh as a advocate terrorist. Whether or not the blow of the country's 18-35-year-olds accept of, or alike apperceive of the acknowledged description, the advocate himself has their absolute vote.
For adolescent hipsters, Singh is a desi daredevil, a insubordinate with a cause, a man of the hour. Literally. He gazes out from watches and bank clocks, but he's additionally on mugs, wallets, cushions, laptop skins, key-chains, lamps, adaptable covers and alike bank decals, address either of the two versions of his iconic angel — turbaned or hatted. The added abstruse art pictures him in fractals, or artlessly with the fable 'Shaheed' or 'Inquilab Zindabad' and a austere noose; some alone affection a waxed moustache, autograph like Gandhi's wire-rim glasses.The cosmos of Bhagat Singh commodity on e-commerce sites has exploded in the aftermost year or two, breeding new artefact forms every month. "I appear from Punjab, area Bhagat Singh is actual popular, so I anticipation bodies abroad would adulation him too. I accept his affront appeals to adolescent people," says Puneet Gupta, co-founder of the commodity e-store Poster Guy, which retails appurtenances printed with clear art sourced from designers beyond the country. Their 'Bhagat Singh' ambit debuted about Independence Day aftermost year.
Gupta hopes to body cast Bhagat. "People actuality abrasion Che Guevara, but they don't apperceive him; he's aloof a appearance statement. We're aggravating to accomplish Bhagat Singh the new Che for Indians." As with anti-capitalist Che, the irony of branding Marxist Bhagat is stark.The all-around adventure of Argentine icon-turned-logo Che Guevara, from Cuban political apologue (his angel was aboriginal acclimated by Castro in 1967), to apprentice radicalism (by French apprentice activists in 1968), to aphasiac banker of aggregate from condoms to kerchiefs, is a abstraction in the capricious ability of the icon.Che's archetypal angel was taken by Cuban columnist Alberto Korda in 1960 at a accompaniment funeral. Bhagat's acclaimed hatted account was attack on April 3 1929, at Ram Nath Photographers, at Kashmiri Gate, Delhi. It was meant to coalesce his angel as a secularist, and broadcast to the columnist afterwards the April 8 accumulation bombing.
In India, Gandhi has consistently been the nation's absence civic amount — a arbitrary attribute of freedom, built-in industry, bellicism and non-violence — deployed by politicians of all stripes, socialists and capitalists hawking sentimentalism. While Bhagat Singh appears to accept alone afresh beyond the beginning of burghal pop culture.
Professor Y S Alone, who teaches beheld studies at JNU's School of Arts and Aesthetics, recalls post-Independence bank calendars that ample the 23-year-old, sometimes in the aggregation of co-conspirators and adolescent martyrs Shivaram Rajguru and Sukhdev Thapar. Though Gandhi didn't accept of their anarchy, he too was corralled into the calendars forth with the triumvirate. "Post '95 Bhagat Singh alternate to bulge because of his political allotment by the BJP. The commoditisation of a hero is the aftereffect of his political appropriation," Alone goes on to say.
After the Vajpayee government bankrupt in 2004, Bhagat Singh was aback on the shelf, alone to be dusted bottomward in 2014, back he was hailed as a 'desh bhakt' and 'virat purush' by the advancement BJP. But do adolescence accept this 'virat purush' on their glassy slingbags as a attribute of patriotism, adulthood or ambiguous rebellion? "I achievement the angel agency pride and resistance, but not abandoned nationalism," ventures Professor Aditya Mukherjee, co-author of the active Hindi reader, Bharat ka Swatantrata Sangharsh. "But attrition to what? For Bhagat Singh, it was attrition to imperialism and capitalism. We've apparent Ram, who is declared to be adventurous and truthful, actuality acclimated to abet common killings. I convulse to anticipate to what ends Bhagat Singh can be employed."Having said that, the bookish would rather see Indian hipsters advertise Singh than Elvis Presley. "It's a baby but acceptable step; it shows our adolescence can calculation Indian revolutionaries amid their heroes, not aloof American celebrities."

The Bhagat Singh you didn't know
The alone Bhagat Singh India knows is the anti-imperialist revolutionary, but few are acquainted he had a namesake on addition continent. While one Bhagat fought to rid his country of a adopted hand, the added struggled to be aborigine in a adopted land.
