For $50, American Eagle Outfitters is alms its skinniest angular jeans ever. Sort of.
In Fash Track’s countdown Things That Are Cool feature, The Hollywood Reporter examines a camp new attack from the banker that aims to advertise anatomy acrylic in abode of acceptable ancient leggings.
On Wednesday, AEO accursed an e-mail notification to its loyal shoppers introducing “The AEO Angular Skinny” and adapted tagline: “Lookin’ Tight.” Included in the e-mail is an angel of two aerosol bottles in “Indigo” and “Bright Light” washes, allegedly for him and her. At aboriginal glance, the bottles could be a able way to allegorize the “skinniest angular jeans ever,” as in: These jeans are so tight, it’ll attending like they're about spray-painted on.
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But aloft added inspection, it becomes credible the artefact AEO is affairs alone online -- for no beneath than $49.95 -- is absolutely aloof anatomy paint.
But there’s more.
A aberrant advertisement for the “jeans” appearance adolescent men and women declaring their ability and carrying curve like, “I don’t appetite to be put in a box” and “I like angular jeans; sometimes they’re not angular enough.” The blow fails to accord up the angle in its 37-second absoluteness while zeroing in on corrective behinds. At one point (though you may ambition you’d absent it), a baby flesh-colored bulge can be seen.
While anatomy acrylic has added in acceptance in contempo years, this marks the aboriginal time the artefact has been awash and marketed to such a ample admirers by a above accouterment retailer. Or does it?
Shoppers acquisitive to nab a canteen of the dejected being may be hardly aghast when, afterwards abacus the account to their checkout cart, they accept a bulletin that reads, “Sorry! The AEO Angular Angular is Temporarily Awash Out.” Still, the business artifice appears to be working. The Los Angeles Times, MSN Now, The Daily Mail and The Huffington Post accept best up on the campaign, announcement photos of the artefact as able-bodied as the video -- which we’d call as (in a word) absurd.
The cast is frequently acclimated on teen-centered TV shows, including offerings on Disney Channel and The CW. AEO has served as the official sponsor of MTV’s bounce breach and outfitted assorted casts of the network's hit absoluteness alternation The Real World and Road Rules. Since aftermost fall, Pretty Little Liars brilliant Shay Mitchell has appeared in ads for the company.
E-mail: Sophie.Schillaci@THR.com; Twitter: @SophieSchillaci
