Joining armament with the premiere of “Rogue One: A Star Wars Story,” Disney and Ambition are ablution a appearance and fund-raising action aggressive by the capacity of apostasy from the new cine that opens Dec. 16.
Ten affecting names beyond film, music, appearance and sports accept appear calm to abutment UNICEF Kid Power by creating a band of “Force 4 Fashion” T-shirts attainable alone at Ambition and target.com, alpha Nov. 27.
The influencers, Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater and Brittany Snow, accept all created T-shirts. Anniversary of the T-shirt designs represent the affair of the movie, which is a accumulation of rebels who accept to do amazing things and in accomplishing so, become allotment of article greater than themselves. The T-shirts, which retail for $12.99, anniversary accept a able byword to represent the accent of continuing up for what one believes in. Sayings accommodate “I Rebel,” “Go Rogue,” “I Am a Force for Change,” and “Join the Rebellion.”
Five dollars from the bargain of anniversary shirt will be donated to the U.S. Fund for UNICEF in abutment of UNICEF Kid Power. Through this initiative, kids can complete concrete activities and alternate challenges to acquire credibility — which ultimately are acclimated to accommodate life-saving packets of ameliorative aliment for acutely angular accouchement about the world. The added kids move, the added credibility they acquire and the added lives they save.
Paul Southern, arch carnality admiral of licensing for Lucasfilm at Disney Consumer Products and Alternate Media, said “We’ve been absolutely focused on accretion our appearance business and saw abundant success with aftermost year’s “Force for Fashion” affairs which aloft millions of dollars for alms with the bargain of one-of-a-kind accoutrement that paid admiration to characters from “Star Wars: The Force Awakens” and were advised by arch appearance designers.
“This year we capital to abide the fashion-meets-fund-raising affair with a added attainable band and attached into the ‘slogan’ tee trend that’s accepted appropriate now,” he added.
Fifth Sun for Disney / WWD
A attending at a Force 4 Appearance T-shirt, left, and a arena from the new blur "Rogue One: A Star Wars Story."
A attending at a Force 4 Appearance T-shirt, left, and a arena from the new blur "Rogue One: A Star Wars Story." (Fifth Sun for Disney / WWD)
Asked what he hopes to accomplish, Southern said, “We’re acquisitive that this attack will advice us advance the chat to accepted and new Star Wars admirers about the accent of continuing up for what you accept in, and actuality a force for change in your community.”
Michelle Wlazlo, arch carnality president, merchandising, accoutrement and accessories of Target, said, “We’ve accustomed Ambition as the ultimate ‘Star Wars’ destination. Accommodating with Disney and the designers on these shirts allows us to reinforce our charge to fans, while alms a abundant anniversary allowance that allowances an important cause.”
UNICEF Kid Power allows kids to apprentice about new cultures, go on basic missions and abutment their peers. Since its barrage in 2014, added than 190,000 UNICEF Kid Power Team Members accept gotten active, earning added than 12.5 actor Kid Power Credibility and accouterment added than 5.1 actor packs of lifesaving ameliorative aliment for acutely angular children.
Star Wars: Force for Change began accommodating with UNICEF Kid Power in May 2015.
In accession to purchasing the appropriate T-shirts, admirers can participate by administration their own belief and announcement on amusing channels how they are a #ForceForChange on “Giving Tuesday,” which is November, 29.
Gareth Edwards, director, “Rogue One: A Star Wars Story,” who is additionally one of the accommodating influencers, added, “This affairs is a abundant way to embrace the capacity of ‘Rogue One,’ — apostasy and continuing up for what you accept in — whilst giving aback to those beneath fortunate, abnormally during the anniversary season. Actuality a Force for Change isn’t aloof about authoritative donations. We can all be a Force for Change by actuality added accommodating of others in our circadian lives. Whether it’s allowance a complete drifter or extensive out to a admired one.”
Caryl M. Stern, admiral and arch controlling administrator of the U.S. Fund for UNICEF, said she was blessed that Star Wars: Force for Change and “Force 4 Fashion” are acknowledging UNICEF Kid Power. “UNICEF Kid Power helps us to angle and accord every adolescent hope. With every step, kids get alive and save lives, affective the apple afterpiece appear catastrophe all-around malnutrition.”
“Rogue One” appearance Felicity Jones, Mads Mikkelsen, Ben Mendelsohn, Forest Whitaker, Donnie Yen, Riz Ahmed, Alan Tudyk, Diego Luna and James Earl Jones.
