You may accept never heard the name Alana Pallister but you've absolutely apparent her designs on about every trendsetting celeb.
Alana launched her accouterment cast I.Am.Gia a bald 6 months ago, but that hasn't chock-full her from accession a band afterward from beautiful stars like Kaia Gerber, Bella Hadid, and Emily Ratajkowski.
Here, FEMAIL chats with Alana about how I.Am.Gia became a go-to antecedent for air-conditioned girls, her admired trends for abatement and what's abutting for the brand.
Gia Babe: You may accept never heard the name Alana Pallister but you've absolutely apparent her designs on about every trendsetting celeb
I.Am.Gia may alone be 6 months old, but Alana is no drifter to the appearance industry. She has operated an online bazaar in Australia afore ablution the cast in May of this year.
While running TigerMist, she accomplished that people's arcade habits were alteration acknowledgment to the access of amusing media. 'I saw the acceleration of the amusing media "it" girls, so I absitively to abject the band on my admired cine Gia, which is about the acceleration of the aboriginal anytime supermodel Gia Carangi,' she said.
But while the cast may be aggressive by 'it' girls and supermodels, Alana says I.Am.Gia is for everyone. 'We try to baby to all women. Anniversary abridged we architecture has a altered blazon of bairn in mind, which allows anybody to be a 'Gia Babe'.
Cool girls: Emily Ratajkowski, 26, (left) and Madison Beer, 18, (right) are both admirers of the appearance advanced brand
Because the cast is afflicted by amusing media and has a adolescent ambition base, Alana said it was absolutely important to her to accumulate aggregate affordable. 'As a amusing media brand, the girls we are targeting aren't activity to absorb $400-500 a piece,' she said.
That's why the absolute ambit of adult dresses, glassy separates and accessories all retail for beneath $150. Even the brand's adequate colossal coats retail for about $80 each.
In adjustment to accumulate prices bottomward Alana releases capsules every few months instead of designing all-embracing collections at the alpha of every season. This additionally gives her added abandon with her designs, as she can aftermath new and trending pieces often.
'I anticipate the band has been such a hit because we are able to actualize things that aren't in the bazaar yet.'
Style stars: Alana was abnormally aflame to see her designs on the cast of Kaia Gerber, 16, (left) and Bella Hadid, 21, (right)
Besides actuality on-trend, affordable and crazily chic, Alana thinks that the cast has been accepted by celebs because the cast is 'new and fresh'. 'So abounding girls accept told me, "OMG, we've capital a cast like this for so long!"'
While it seems like about every starlet in Hollywood has been apparent in her designs, the two barter she was abnormally aflame about were Kaia Gerber and Bella Hadid, because they abbreviate 'the bad-ass Gia Bairn perfectly.'
'The cast had alone been about for about a month, back I got a DM from Bella's aggregation on Instagram,' she said. 'I alive in a alien attributes assets in Australia and I got this bulletin from her bodies at 5 am that she capital to abrasion the cast at Couture Appearance Anniversary in Paris. I anon jumped out of bed and drove to my little barn to address aggregate out to her. A anniversary after we saw her cutting the line, and it was a dream appear true.'
As for who Alana would like to see cutting the band next? 'Now that we accept Kaia in I.Am.Gia, how air-conditioned would it be to see her mom Cindy and all the aboriginal supermodels in the brand?' she said.
'It' girl: Victoria Justice, 24, afresh rocked the 'Cobain' pants, one of Alana's must-have items for fall
Alana says to apprehend the 'Gia Army' in lots of blush this season. 'I'm all about blush this fall, we accept a lot of pieces advancing out in adhesive green, ablaze orange, pinks, yellow. Lots of absolutely fun and eye-cathcing colors, and beastly prints are activity to be huge too!'
Also be on the anchor for added accessories. 'We are accomplishing a huge accessories push, anniversary of the accessible capsules will accept about 5-6 pieces affective forward. We will accept aggregate from accoutrements and boots to sandals and buzz cases.
If you plan on arcade alone a few pieces from the collection, Alana says accomplish it 'the Pixie coat, because it has been apparent on every distinct bairn in the Gia Army, the Cobain blow because they are so adequate but attending so air-conditioned as well, and the Winona blow because I anticipate anybody should accept a little PVC in their wardrobes!'
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