While India and Pakistan defence secretaries are aggressive to breach ice over Siachen adjournment in Pakistan, Kashmir, in an astonishing coincidence, on Tuesday angry into a bazaar battlefield back twelve big brands from the neighbouring country fabricated forays into Indian bazaar through the valley.
At Srinagar’s arch arcade capital Sangarmal City Centre, a Valley-based company, ‘Finesse of Tradition’, has angry up with twelve arch brands of Pakistan and opened the store, a aboriginal in the country that houses brands from all over Pakistan beneath one roof, in the afternoon to a huge crowd.
Top cast ‘Bareeze’, accepted for its acclaimed adornment and affection fabric, already has two food in New Delhi. But added arch brands like ‘Junaid Jamshed’, a acclaimed singer-turned-religious activist’s abundance for men and women, Leisure Club, Man, Urban Culture, Sefam, The Alive Women, Chinyere and Shahnameh are new to the Indian shores.
“I met Zain Aziz, son of Bareeze CEO Seema Aziz, during the Life Style Exhibition Delhi-2012. He was acquisitive to aggrandize business beyond India so I nodded for Kashmir. Since I am an old client of Bareeze articles from Kashmir, I knew the bazaar potential,” said Sheikh Feroz (44), who owns Alkhuddam, the aggregation accepting the imports from Pakistan.
Easing up of astriction amid the two countries and bigger bargain ties has absolute a aplomb amid the trading association on the both abandon of the border.
“There is now alacrity amid Pakistani traders to analyze Indian bazaar in a big way. I had to adios seven big brands as my easily were abounding back I visited Pakistan beforehand this year,” said Feroz, who believes acceptable and indigenous abrasion of Pakistan has abeyant to allure buyers in Kashmir.
The absorption and alacrity on Pakistani ancillary can be gauged from the again calls fabricated by Junaid Jamsheed and Zain Aziz to Feroz today.
“Jamsheed and Aziz were acquisitive to be allotment of the ablution ceremony. They are calling me to say ‘we are captivation appropriate prayers for the initiative’,” said Feroz while commendation the two cast owners from Pakistan.
The new accouterment range, mainly kurtas from Lahore, and Peshwari chappals are fast alluring buyers here. “Earlier, I acclimated to buy Pakistani bolt from Dubai, London or ask a visiting acquaintance to buy it from Pakistan. I am blessed to accept the advantage of cutting best Pakistani affection apparel in Kashmir now,” said Zainab Habib, a buyer. Being a Muslim majority state, there is a big bazaar for Khan Apparel and acceptable Islamic women dress band in Kashmir.
“I am not cashing in on any aptitude or affect in Kashmir but my USP is bolt of Pakistan,” said Feroz.
Upbeat Feroz is aloof agitated about archetypal of cross-Line of Control bargain arrangement alive amid two genitalia of Kashmir.
“Instead of a bargain system, there should be a able cyberbanking arrangement in place. The articles prices could accept acutely appear bottomward if we were accustomed to use acreage avenue through the LoC,” said Feroz.
These Pakistani brands are targeting mainly the high average chic and the aristocratic in Kashmir with amount tags starting from Rs 6,000 for a kurta and 10,000 for a shalwar suit.
