Whether it's a accession dance, a anniversary party, or prom, award the absolute dress can be expensive. For abounding lower-income girls and their families, it can be a about absurd goal.
Enter Believe in Yourself, a new non-profit alignment on a mission to accommodate these adolescent women a cast new dress for chargeless and to empower themselves to feel confident.
Sam Sisakhti, 35, is the man abaft the foundation. He afresh told CNBC's "On the Money" that he came up with the abstraction while alive on his retail business, UsTrendy.com, an online exchange for absolute designers to advertise their clothes.
Sisakhti said designers would generally accelerate him samples that he would accord out to celebrities—until he accomplished there was a bigger use for them.
"I acclimated to aloof go into low-income areas and duke out the clothes - and didn't absolutely say who I was," Sisakhti explained. "And in January, I anticipation I should absolutely barrage article to formally accord out these dresses."
At the aforementioned time, the administrator said he began acquainted on UsTrendy's amusing media feeds that there was "a lot of cyber blowing and anatomy awkward action on."
It's a accustomed affair for teens. According to a 2016 abstraction conducted by Cyberbullying.org , about 34 percent of average and aerial academy acceptance said they accomplished aggravation on the Internet during their lifetime.
"When I was in school, blowing would happen, but your home was your safe haven. But now this is afterward the kids home with the internet and amusing media," the architect explained.Sisakhti began agreeable speakers to his donation contest to allocution to the girls, and accord them admonition on how to action cyberbullying such as:
In accession to a new dress and mentorship, Sisakhti offers an befalling for a additional dress."We appetite to try and tie the donations… into some affectionate of achievement. So I ask them to set a ambition and I say 'I'll appear aback if you accomplish this ambition and I'll accord you accession dress,'" Sisakhti told CNBC. "So we appetite to accept it additionally be about advanced progression appear a goal."
So far, Sisakhti says Believe in Yourself has done about 25 events. In October, the alignment accustomed a 501c3 nonprofit status, which will acquiesce Sisakhti to accost donations.
"We're attractive for added retailers to alpha donating—and we're apparently action to do about 10,000 [donated dresses] in the abutting 12 months," Sisakhti said.
On the Money affectedness on CNBC Saturdays at 5:30 am ET, or analysis listings for air times in bounded markets.
