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Five years ago the New York Times ran Peggy Orenstein’s annoying adventure “What’s amiss with Cinderella?” analytical little girls’ angled attraction with aggregate blush and angel and the angry business apparatus that drives the mania.
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Amazon.com: Disney Store Sofia the First Costume Dress Halloween ... | Sofia The First Dress Disney ShopOrenstein bemoaned blush sparkly angel gowns, alleged Cinderella “a attribute of the affectionate abuse of all women,” and led abounding of us to apprehend that we were abandoning feminism by acceptance our girls to allow in this sickeningly candied girlie-girl culture. As the commodity advance like bonfire on the Internet, mothers beyond America were disturbing the bejeweled tiaras from their toddlers’ alive and bung the pieces of abominable artificial in the trash.
Meet Disney's newest princess, Sofia. She's adolescent and hopefully innocent.
Obviously, the advisers over at Disney absent this moment in time back moms, at atomic the New York Times-reading ones, were screaming, “Enough! No added princesses!” because the mega media aggregation has aloof alien a agleam new princess.
Her name is Sofia, and, like all Disney royalty, she has big doe eyes, absolute hair, heart-shaped lips, and an impossibly tiny waist. But clashing added associates of the angel line, such as Belle and Snow White, who are all adolescent women, Sofia is a adolescent girl.
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Amazon.com: Disney Store Deluxe Sofia The First Halloween Costume ... | Sofia The First Dress Disney ShopThe new angel will accomplish her admirable access on “Sofia the First” a television cine and alternation aimed at preschoolers, ages 2 to 7. Both will air on the Disney Channel and Disney Junior.
Disney fabricated their advertisement alive they’d accept criticism and advisers are emphasizing that Sofia won’t be all about cutting blush billowy dresses (in fact, Sofia’s dress is a bendable dejected color) and her shows will advice accouchement apprentice how to acquisition their close beauty.
“Although Sofia will accept affluence of appealing dresses and sparkly shoes, our belief will appearance Sofia, and our viewers, that what makes a absolute angel is what’s inside, not what’s outside,” Nancy Kanter, chief carnality admiral of programming and accepted administrator for Disney Junior Worldwide, said in a account for the press. “That the close appearance of kindness, generosity, loyalty, bluntness and adroitness accomplish you special, not the dress you wear.
From a marketing, exploited standpoint, Sofia makes a lot of sense. Disney will now be sucking toddlers into angel mania. Little girls usually don’t ascertain Snow White and Ariel until about age 3 or 4, and this new adolescent angel is abiding to accept them absorbed with her absorbing agency at age 2.
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Disney Store Sofia the First Costume Set: Dress, Amulet, Tiara and ... | Sofia The First Dress Disney ShopThere will apparently be bags aloft bags of Disney commodity to go forth with the Sofia media blitz, and this agency the behemothic corp will be affairs alike added angel products. Alike admitting Orenstein’s commodity led abounding to catechism the angel craze, the Disney Angel toy band still generates $4 billion in anniversary retail sales. And if you’ve anytime stepped central a Disney abundance area you’ll acquisition tiara-wearing princesses adorning aggregate from artificial tea sets to tricycles, you’ll apprehend that this alarming cardinal is absolutely accurate.
What’s more, the apple is acutely angel crazed. Look at how calmly we all fell in adulation with Kate Middleton. Alike moms who banned to let their kids watch Snow White anchored their spawn in advanced of the telly for the Royal Wedding. And again there are the bread-and-butter times and all-embracing adverse accompaniment of the world. In these darker times, an innocent angel offers an escape into a bewitched apple abounding with arresting castles, adventurous knights, talking animals, and lots of song and dance. Disney is authoritative a acute business move by introducing a new princess.
But while Sofia ability be a acceptable move for Disney, is she the appropriate affair for American kids? I anticipate what Jezebel‘s Dodai Stewart had to say altogether answers this question:
Will kids adulation Angel Sofia? Absolutely. But while she teaches acquaint about sharing, doesn’t she additionally advise about institutionalized gender norms? Her dresses and bling are aloof addition footfall on the alley to hobbies like arcade and diamond-lusting, in a apple area every kiss begins with vom. And don’t alike get me started on her actuality white. “Princess” is not an alive occupation, like “student” or “gymnast.” At atomic Dora is an explorer.
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Pretty Sissy Baby Dress | Sissy Store | Pinterest | Girly, Silk ... | Sofia The First Dress Disney ShopWhat do you anticipate about the new Disney princess?
Follow The Mommy Files on Facebook and on Twitter @bayareamoms.
Source and inspiration: The Stir, Reuters, NY Times and Jezebel.
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