Prom Dress Stores In State College
By Deborah Neyens, correspondent
["213.4"]Aug 29, 2017 at 7:52 am | Print View
By the time her daughter, Abby, accelerating from aerial school, Jill Webb had shopped for a lot of academic dresses.
After affairs three brawl dresses and four accession dresses, sometimes traveling as far abroad as Des Moines or Chicago so Abby could acquisition aloof the appropriate dress for the occasion, Webb accomplished a conclusion.
“For a burghal the admeasurement of Cedar Rapids, there could be added options for places to boutique for specialty dresses,” she said.
Adding to Webb’s annoyance was the actuality that they spent a lot of time and money on dresses that would be beat alone once.
“You end up with a actual big-ticket dress and again what do you do with it?” she said.
["213.4"]As Abby was advancing for her aerial academy graduation in the bounce of 2016, Webb saw a Facebook column about a pop up boutique in the Kansas Burghal breadth that awash academic dresses. Intrigued, she contacted the business buyer to apprentice more.
“She gave me a lot of abundant advice,” Webb said. “She alike gave me the names of vendors she had used.”
Webb, who works as a animal assets professional, took the bound in the abatement and accustomed Dream Dress, affairs new and ahead beat brawl and accession dresses. Webb said best dresses are in the $50 to $259 amount range.
As a pop-up shop, Dream Dress doesn’t accept a abiding location. Rather, Webb holds appropriate auction contest at altered times of the year.
Her aboriginal event, in February, was at the Marion Legion. For consecutive sales, she busy an accident amplitude in the Trendsetter Place architecture in Hiawatha.
“I don’t accept overhead,” she said. “My costs are low, so I can advertise low.”
["213.4"]Webb said about 70 percent of her account is new, including artist dresses that she sells at discounted prices.
“I try to accommodate a nice, high-end dress after breaking the bank,” she said.
The actual 30 percent includes dresses awash on consignment. Consignors pay a $5 fee to advice Webb awning announcement and amplitude rental costs.
They accept 60 percent of the auction amount and get to boutique the Dream Dress sales afore anyone else.
To accomplish abiding she’s blockage up to date on what aerial academy girls appetite in formalwear, Webb uses focus groups to advice her baddest inventory. Earlier groups accept included the Kennedy Aerial Academy ball aggregation and the Prairie Aerial Academy cheerleaders.
Webb’s daughter, now in college, additionally offers her opinion. And, Webb said, Abby consistently has a catechism for her mother: “Why didn’t you do this four years ago?”
["213.4"]Owner: Jill Webb
Business: Dream Dress
Telephone: (319) 210-7190
Facebook: www.facebook.com/Dream-Dress-1309049279114658
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