DC Comics has begin a new way to let consumers clothing up as their admired superheroes above the accepted Halloween costume.
Under Armour has brokered a licensing accord with Warner Bros. Consumer Articles to aftermath a band of achievement accessory aggressive by DC Comics’ characters like Superman, Batman and Wonder Woman beneath the new “Alter Ego” cast of accoutrement and accessories.
Financial agreement of the accord were not disclosed, but the licensing alliance gives Warner Bros. an added way to aggrandize the contour of its Justice League characters above the banana book arena, abnormally as it preps to accompany the characters calm in abeyant blur franchise.
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The products, accessible now on UA.com and at antic appurtenances retailers, will be available through the fall.
Warner Bros. and Beneath Armour had ahead collaborated on a band of uniforms apparent on the fabulous Gotham Rogues football aggregation in “The Dark Knight Rises.”
An aboriginal adaptation of the “Alter Ego” collection, which came in the anatomy of a “Man of Steel” baselayer shirt, was appear this bounce and awash able-bodied at retail.
In fact, after-effects were so auspicious that Beneath Armour and WB capital to aggrandize the band to absorb added articles and superheroes.
Alter Ego artefact has additionally acutely featured in the 60-second “Ready for August” atom as allotment of Beneath Armour’s “I Will” cast attack that showcased grassroots football and the drive of athletes through the arduous preseason.
New articles will affection women’s and girls’ products, as able-bodied as a array of men’s and boys’ apparel, cossack and gloves.
“Much like the Super Heroes of the DC Comics universe, athletes at all levels accomplish ballsy feats of physical, brainy and claimed backbone as they assignment appear their alone and aggregation goals,” said Brad Globe, president, Warner Bros. Consumer Products. “The Beneath Armour Alter Ego band taps into the transformative backbone and afflatus of DC Comics Super Heroes including Superman, Batman, the Flash, Wonder Woman and others to actualize a accumulating of able-bodied achievement wear that inspires athletes to arise to new heights.”
