Idris Elba can add artist to his resume.
“The Wire” amateur will actualize a exceptional accumulating for the British accouterment cast Superdry, the retailer’s ancestor aggregation said Thursday.
“He is a huge name in the U.S., but is actual British, actual ashore and actual cool,” SuperGroup CEO Euan Sutherland told the London Evening Standard.
Elba will assignment with Superdry co-founder James Holder on the fall/winter line, which will be awash online and in stores.
The 42-year-old, who is reportedly actuality eyed to comedy the villain in “Star Trek 3,” will additionally brilliant in the ad campaign.
The Elba-Superdry affiliation is allotment of SuperGroup’s “strategy to actualize a all-around affairs brand,” the aggregation said in a statement.
