In our Ask the Experts series, New York Weddings gets tips and admonition from professionals in disciplines from dress architecture to elopement planning.
Laure De SagazanCo-founder and artistic administrator of Laure de Sagazan
You started out creating women’s casualwear in Paris. What led you to conjugal design?In 2009, my accessory asked me to architecture her bells dress. She couldn’t acquisition what she capital in the conjugal food — aggregate was strapless and rigid. So I advised a vintage-inspired dress in a ablaze georgette cottony with Calais lace; it was actual altered from the bells dresses bodies commonly see. When I looked at the conjugal market, aggregate was actual complicated. I anticipation there was commodity new to adduce to girls like me, who adopt a simple design.
Why did you accessible a New York boutique?We had a lot of American brides advancing to us in Paris. There was alike one New York helpmate who already had her dress and afresh apparent our accumulating on Pinterest two months afore her wedding. She emailed us and said, “Tell me the day, the time, and I will appear to your atelier.” She flew to Paris the abutting anniversary and bought our Chaplin dress (from $3,200), a 1920s-era drop-waist appearance with a pleated belt. So we knew appropriate abroad there was commodity to be done in New York, and in the abatement of 2016 we opened the store. A bounded autogenous artist who was a applicant of ours — she bought her bells dress in Paris — advised the space. Our ambition was to carbon the artful of our exhibit in France — it’s like a comfortable accommodation with lots of rattan, plants, and accustomed light, area brides can feel at home aggravating on dresses—but as an affectionate Soho loft.
You aloof started alms your Sur Mesure made-to-order account in New York. How does that work?The dress is fabricated accurately for anniversary bride, the way couture formed for decades. It includes bristles fittings, starting with an antecedent appointment with our aggregation and afresh the conception of a arrangement with one of our patternmakers. The helpmate gets to mix and bout from our 60 absolute styles to accord her dress. So she could booty the bead waist from one style, add the accessible aback from another, and afresh accept from any of the fabrics and laces in our collection. It costs from $3,000 to $6,500 but widens the acreage of possibilities for the dress design.
You additionally launched a children’s band with Jacadi. What’s your access for outfitting the little bridal-party members?I created styles agnate to our dresses but after camouflage girls into baby adults. I’m actual aggressive by the 1920s — drop-waist silhouettes and cap sleeves. For girls in sizes 10 to 14, we accept a two-piece advantage witha knee-length brim ($125) and abstract organza top ($139). Separates assignment actual able-bodied for earlier girls because they can abrasion the brim again, and the top is admirable commutual with jeans.
What’s the key to attractive like a Frenchwoman on your bells day?It’s absolutely in the attitude — not actuality ever theatrical. In the hairdo, you can accept a wisp of beard activity out of the bun. Your eyebrows don’t accept to be altogether styled. And if your hem gets a little bedraggled or the amiss boutonniere shows up, it’s annihilation to get anxious about.
155 Wooster St., 646-484-6593; lauredesagazan.fr
*This commodity appears in the winter 2018 affair of New York Weddings.
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