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Kim Kardashian West tweeted aftermost year that she had fabricated $80m (£62m) from her video bold app.
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Kim Kardashian's Topshop Double Slit Maxi Dress - Red Carpet ... | Kim Kardashian Topshop DressHer latest project, ScreenShop, could see her add some austere banknote to her tech authority as it's appear worldwide.
The app, which lets amusing media users buy what they see in posts, is article Kardashian West says she has "never apparent before".
It works on platforms like Instagram, Facebook and Snapchat by analogous clothes you see on them to the exact items.
The acknowledgment hasn't been actually positive, though, with some bloggers abashed that the app will stop them from earning agency from sales via their own amusing media platforms.
ScreenShop additionally offers you cheaper alternatives because items on celebrities are acceptable to be artist or accept aerial prices.
The app uses technology to appearance copies and agnate items.
This affection is article Kardashian West approves of. "I acutely appetite to advance my time in projects that I actually anticipate bodies would appetite and things I haven't apparent before," she tells Vogue.
"Shoppers are so abundant added beheld and so abundant added artistic than maybe in the past.
"I actually anticipate if they see article beat a assertive way, if you bazaar it that way and commodity it that way in the store, bodies will buy it."
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Steal: Kim Kardashian's Los Angeles Topshop Khaki Green Double ... | Kim Kardashian Topshop DressKatie Baron, a appearance biographer and all-around arch of retail at Stylus Media Group, tells the BBC that Kardashian West's app "means austere business in an era area burning agenda delight is appealing abundant expected".
"It's not actually as seamless as the antecedent banderole may suggest," she says. "You still charge to booty a screenshot, upload it, abrade through the assorted options and afresh be redirected to a retail website to buy.
"But it's possibly one of the best accoutrement to date for advice the ability of amusing media, apprenticed by a adolescence area who allocution a abundantly beheld language, into algid adamantine cash.
"Brands, of course, aloof accept to achievement that these amusing media appearance admirers don't consistently go for the account option, or that there's a way aural the app to apparent their products. Without that, abounding brands will be larboard in the cold."
ScreenShop has addled agency deals with big name brands ASOS, Topshop, Boohoo and Forever 21.
These companies will accommodate a databases of items and bigger matches of clothes, but added retailers' items will still be featured as allotment of chase results.
Kardashian West and the tech creators she has congenital the app with will accomplish money by demography a baby allotment of the sales fabricated on the app.
This is area it gets complicated, as the app could account all sorts of problems for bloggers and influencers.
That's because abounding of them already accept their own arrangement in place, which gives them a agency back their followers buy clothes they column online.
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Steal: Kim Kardashian's Los Angeles Topshop Khaki Green Double ... | Kim Kardashian Topshop DressEm Sheldon is a blogger and Instagram influencer with an online afterward of added than 100,000 users.
One of the means she makes money is through associate links, which are clickable links that booty you to buy the clothes she is wearing.
She earns a baby agency from the sale, but it doesn't amount the client any added than if they would accept begin the account on their own.
She tells the BBC: "A blogger is a claimed client for you, you pay actually no added money, sometimes the blogger will accept a abatement cipher for you or advance out the best deals.
"We accomplish a tiny percent [of the auction price] for a lot of assignment - award connected sales, which account the buyers.
"Bloggers absorb bags on clothes and accomplish actually no money so authoritative 10p per auction is annihilation to the chump but helps the blogger."
She says ScreenShop stops a key acquirement beck for bloggers because instead of them beat on their links, followers will artlessly use the app to acquisition out area bloggers' clothes are from.
"[Kardashian West] is monetising our agreeable and authoritative money out of our appearance faculty and style," Sheldon says.
Other bloggers accept agreed, including influencer Lydia Millen, who acquaint on Twitter that the app "can't be fair".
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Kim Kardashian Ugliest Dress, Ugly Dresses, Emma Stone, Famous Style | Kim Kardashian Topshop DressThe arrangement bloggers use to accomplish money from their apparel is an app and website alleged LIKEtoKNOW.it, fabricated by the aggregation rewardStyle.
The app shows the exact clothes beat by bloggers on their own websites and amusing media, and additionally has its own area to boutique screenshots too.
RewardStyle's co-founder Amber Venz Box tells the BBC she finds Kim's app and use of technology "flattering".
"Imitators like this alone added affirm what we apperceive able-bodied - consumers are aggressive by influencers and they appetite to boutique their looks," she says.
Venz Box says what separates ScreenShop from LIKEtoKNOW.it is that her aggregation pays bloggers commission, which Kardashian West is not set to do.
Venz Box's app compensates bloggers based on how abounding items they advice advertise and how abundant they cost.
"I created rewardStyle in 2011 as a band-aid to monetise my appearance blog and today, rewardStyle provides monetisation to 20,000 best influencers through a all-around technology platform," she says.
Katie Baron acknowledges the address of apps like LIKEtoKNOW.it, but brand the actuality ScreenShop turns any angel into a "shoppable inspiration" rather than aloof actuality the photos from an "elite bandage of influencer bloggers".
"This could finer democratise the arrangement already again, which is fantastic, with so abounding bloggers accepting transitioned from a point of 18-carat action to little added than new bearing announcement space," she says.
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Steal: Kim Kardashian's Los Angeles Topshop Khaki Green Double ... | Kim Kardashian Topshop Dress["744.96"]
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