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December 28, 2010|By Sandra Pedicini, Orlando Sentinel
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From a able Black Friday to a last-minute billow on Christmas Eve, barter kept on buying, sparking what abounding apprehend will be the busiest anniversary arcade analysis back 2007.
"The accomplished year has been in a absolute vein, but it cut apart for Christmas," said Don Sexton, admiral of Downeast in Winter Park. At his Park Avenue store, which sells aggregate from dresses to luggage, sales accept added by about 15 percent over aftermost year. "People's attitudes are changing."
Final numbers won't appear in until January, but contempo letters accept been promising. ShopperTrak, which counts retail traffic, appear sales the aftermost abounding weekend afore Christmas added 5.5 percent compared with aftermost year. On Black Friday weekend, the National Retail Federation appear that consumers spent an boilerplate of $365.34, or 6.4 percent added than in 2009.
Stores "were absolutely abundantly afraid with the bulk of alertness their shoppers were assuming in agreement of spending on gifts," National Retail Federation backer Kathy Grannis said.
Christmas falling on a Saturday meant added last-minute rushes. Grannis said abounding bodies formed in the aboriginal allotment of the anniversary so if they bare to buy added presents, they shopped Thursday or Friday.
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Of course, December arcade doesn't stop afterwards the presents get opened.
"We had bodies cat-and-mouse to get in" the day afterwards Christmas, said Larry Scollo, who manages Seminole Towne Center in Sanford. "I don't apperceive if the acclimate brought them out. There wasn't abundant abroad you could do with the algid weather."
While retailers up North will acceptable see a bead in after-Christmas sales because of the big blizzard, Orlando's algid acclimate didn't put a arctic on shopping.
On Monday, in fact, cars awash Orlando Fashion Square's parking lot.
Shoppers included Elana Hand of Oviedo, who came to acknowledgment some too-big conditioning clothes and was aloof out sales, as well. Hand, her mother and granddaughters shopped at Bath & Body Works, which was affairs some items at 75 percent off. Afterwards lunch, "we'll see what Penney's has on sale," said Hand, who spent a little added this year this Christmas than last.
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Retailers throughout the country accept approved to clasp every penny accessible from Christmas, partly by addition boundaries of the arcade season. Sales started early. Malls and food accept inched openings earlier. Toys R Us, for example, opened at 10 p.m. Thanksgiving — and in the final anniversary of Christmas, it kept its food accessible about the clock.
The uptick this year was acceptable account for an industry that suffered a adverse Christmas in 2008 because of the recession and banal bazaar meltdown, and had alone apathetic advance aftermost year.
While consumers abide wary, experts say they accept additionally developed weary of active so frugally.
"They had adored all year and paid bottomward debt," Grannis said. "A lot of bodies were able to see raises and assets increases in 2010."
Still, aerial unemployment lingers, as does a boxy apartment market. While the Great Recession hit all types of assets levels, some households accept confused on from it easier than others.
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Scollo sees a analysis in the two malls he manages — Seminole Towne Center and Lake Square Mall in Leesburg.
Seminole Towne Center draws shoppers from flush neighborhoods such as Heathrow, with flush food such as Coldwater Creek and Talbots. At Lake Square, "we don't accept as flush a customer," Scollo said. "The analysis went able-bodied over there too, [but] we didn't see as abundant of an access in sales and cartage as we did in Seminole. The Lake Square chump is apparently impacted added with a bottomward economy."
As bodies attack with boxy bread-and-butter realities, Grannis said retailers will accept to acquisition a way to accumulate them spending.
The big question, she said, is ""will consumers be able to sustain the drive that we've apparent in the aftermost bristles months?"
Sandra Pedicini can be accomplished at spedicini@orlandosentinel.com or 407-420-5240.
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