Big Baby Fancy Dress Costume
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["679"]In accession to operating the UK’s most-visited adorned dress website (www.fancydress.com), Angels Adorned Dress has two concrete food in London: one aural the company’s aboriginal 19th aeon bounds on Shaftesbury Avenue (where the aggregation was founded in 1840); the added in Hendon, NW9.
With retail analysts at Mintel announcement a new apprehension that Brits will absorb £320 actor on Halloween in 2017 (up 3.2% from £310 actor in 2016), Angels is gearing up for its busiest Halloween weekend to-date.
Mintel’s customer analysis additionally begin that 46% of UK consumers spent money on the accident in 2016, up from 39% in 2015 - this seven allotment point access highlighting the growing absorption amid UK shoppers in what was commonly a US holiday. In abrupt contrast, estimates in 2001 showed the bazaar was account £12 actor a year for shops.
Almost bisected of UK consumers (46%) spent money on Halloween in 2016, ascent to as abounding as three abode (74%) of parents with accouchement beneath the age of 16. The aforementioned Mintel analysis additionally begin that Millennials (60%) are added acceptable than added demographics to boutique for Halloween.
The majority of consumers (62%) connected to absorb beneath £25 on the retail accident in 2016. However, Mintel additionally begin that one in six consumers spent over £50.
Angels Adorned Dress has compared its sales and appoint achievement for Halloween 2016 adjoin the antecedent year, and can reveal:
- A year-on-year access of 9% in web sales, 4% in units awash online, and 11% in online orders placed
- A year-on-year access of 8% in sales from its concrete stores, and 4% in units awash in-store
- A year-on-year access of 10% in the hiring of costumes
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In 2016, the company’s busiest day of the year was Saturday 29th October, aback balance accomplished £92,000 at the Shaftesbury Avenue store, with 6750 units awash through 2600 transactions.
In total, during the final ceremony of October 2016, the Angels abundance on Shaftesbury Avenue (excluding website orders and sales at its Hendon store) took in balance of £400,000: affairs over 30,000 units through 16,000 transactions. Over 1000 pairs of eye accessories and over 1600 wigs were awash in Shaftesbury Avenue, an access of over 10%.
This year, Angels is anticipating its better Halloween weekend to date - Halloween itself falling on Tuesday 31st October - and will be deploying over 90 agents associates to assignment beyond its website and two stores.
In the ceremony arch up to Halloween, able aegis agents are brought in to adapt crowds and queues alfresco Angels Adorned Dress on Shaftesbury Avenue (in contempo years, the one-in-one-out action at the abundance advance to a queuing time of one hour during the busiest periods).
Across the aforementioned period, Angels additionally apprehend to accept over 200,000 visitors to the website (approximately 10% access year-on-year.)
Angels is acclaimed both for its apparel for the consumers and its assignment aural the blur and TV industry, accepting accustomed a BAFTA in 2016 for ‘Outstanding British Contribution to Cinema’, and supplied 37 movies that accept won Oscars for Best Apparel Design, including 2017’s almsman Fantastic Beasts and Area to Find Them.
Emma Angel, Angels Adorned Dress director, said: “In aloof over twenty years, Halloween has developed from a binding accident acclaimed by ex-pat Americans, to the UK’s third better retail season, with alone Christmas and Easter scoring a bigger customer spend.
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["470.45"]"The British adulation dressing-up because we appetite the befalling for escapism, and now that Halloween is a absolutely accustomed customer festival, we abide to embrace it wholeheartedly. With Mintel forecasting a customer absorb of £320 actor on Halloween this year, it's bright how added important this accident is in the UK retail calendar.”
Emma Angel on what’s trending in 2017: “Brits tend to access adorned dress with a faculty of humour, but they’re additionally not abashed to embrace the acceptable abhorrence of Halloween so, year-on-year, we are seeing apparel become added assorted and innovative.
"Popular ability is usually the better access aloft Halloween trends ceremony year, with barter demography advance from all-around events, viral account stories, and boilerplate films and TV series.”
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“Stranger Things aggressive abounding Halloween apparel aftermost year (with ‘Eleven’ proving to be a decidedly accepted character) and with apprehension architecture for the new season, which is set to bead aloof afore Halloween on October 27th, it’s awful acceptable that we will see the 80s aggressive apparel from the aboriginal division accomplish a comeback.”
“Last year’s ‘Killer Clown’ acquired article of a media furore and with the acceptance of this year’s blockbuster cine It, a accommodate of the archetypal 1990 abhorrence film, we’re assured antic apparel to affection acutely afresh this Halloween. It’s the 60th ceremony of Hammer Abhorrence this year, which aggressive Angels’ ‘Classic Horror’ affair for 2017, so apprehend to see a lot of iconic abhorrence characters prowling the streets beyond Halloween.”
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“The box appointment success of Wonder Woman this year has apparent a improvement in acceptance of this archetypal banana book heroine, and we’re assured abounding to be bathrobe up as Gal Gadot’s avant-garde booty on the superhero. Another banana book appearance set to accomplish a acclamation is Suicide Squad’s ‘Harley Quinn’. The ‘Harley Quinn’ wig was one of our best sellers aftermost year and, as the character’s acceptance continues, we’re assured abounding partygoers to opt for this apparel again.”
“Fancy dress is about about accepting fun - it’s accordingly not hasty that some bodies are affective abroad from acceptable gore, or opting for a ball booty on a archetypal Halloween character, such as our ‘Big Frank’ costume. We are additionally seeing bodies bathrobe as added different ball costumes, like our ‘Pick Me Up Grim Reaper’.”
“Technology is a ascendant allotment of our lives, and it seems emoji ability has beyond over into the absolute apple afresh this Halloween.
"We’ve absolutely apparent an access in the bulk of emoji-inspired apparel actuality purchased for themed parties, and we’re additionally assured Snapchat filters to affect apparel this year. This is a fun one, as there are a deluge to accept from, and it allows bodies to be artistic with their interpretation!”
Emma Angel comments on how Angels’ blur and TV ancestry ensures that the actual best apparel are fabricated accessible for appoint to the accepted public:
“After actuality acclimated in endless TV shows and movies over the accomplished few years, several apparel which we created for big awning productions accept now gone aback into banal and could apparently be assassin from one of our stores.
"They accommodate apparel beat by characters from hits such as Game of Thrones, Captain America, The Crown, Paddington, Call the Midwife, Victoria, Strictly Come Dancing, Bridget Jones Baby, and Darkest Hour.”
www.fancydress.com
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