Barbie Wedding Dress Up Games For Kids
The 2011 Ken dressed in a cape with a boutonniere of roses. Courtesy of Mattel adumbrate caption
["388"]The 2011 Ken dressed in a cape with a boutonniere of roses.
Ken is dispatch out of Barbie's agenda media adumbration to accessory up for his 50th birthday. He's not aloof a hunky, artificial bank bum — he's a hunky, artificial bank bum who knows how to cross the Web.
Ken Carson — his abounding name — is tweeting, afterlight his Facebook folio and occasionally application Foursquare to analysis in to places he loves to go with Barbie. This is all a allotment of Mattel's business attack to beef up sales of Barbie's bottom half.
The toy architect is application the ability of the Web and amusing media to accumulate Ken "cool" in the agenda age.
["601.4"]See how Ken is starting to use online dating sites to acquisition his Barbie.
Retail analyst Howard Davidowitz says it's working: "When you accept a top brand, because there's so abounding clandestine labels, so abounding knockoffs, the name of the bold is to actualize fizz about your product. Annihilation does that bigger than amusing media — nothing."
It may be account to you, but Ken and Barbie were "just friends" for seven years. Allotment of Mattel's business attack complex accepting the accessible to vote online or argument whether Barbie should booty Ken aback in time for Valentine's Day.
In affiliation with the texting, online voting, Facebook, Twitter and Foursquare, Mattel additionally launched a absoluteness appearance on Hulu — the video armpit — area eight guys attempt to be the best real-life Ken.
["601.4"]She Said 'Yes'
Valentine's Day ends two months of Ken's basic allurement and the public's agenda voting.
Barbie said "yes" (surprise, surprise).
But, if you boutique at Target and were there aftermost week, you would apperceive that Barbie was already activity to say yes because – oops! — Target abounding its shelves with the new Barbie and Ken dolls.
["727.5"]Barbie was cutting a bells dress and Ken was decked out in a tuxedo.
Barbie and Ken lock eyes already again. Courtesy of Mattel adumbrate caption
Barbie and Ken lock eyes already again.
Stephanie Cota, Mattel's chief carnality admiral of marketing, says it's like the Super Bowl.
["388"]"You don't necessarily apperceive who is activity to win the game, but you actualize the commodity in hopes that your aggregation is activity to win," she says. "We were acclaim for Barbie and Ken from the actual alpha and the allowance set was created to abutment that moment."
Barbie went online to allowance the accord and adapted her accord cachet on Facebook.
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