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Tonnes of clothes are feared to be destroyed afterwards a bonfire ripped through four floors of appearance behemothic ASOS's alone British warehouse.
More than 50 firefighters were alleged on Friday night to the firm's address in Barnsley, South Yorkshire, which is the admeasurement of six football pitches and handles £1.2billion in sales a year.
No one was afflicted but 500 agents were abandoned and bags of abeyant barter larboard in limbo afterwards the aggregation replaced its website with a bulletin adage it was 'pausing' all new orders.
Today the close said barter would be able to administer for refunds as photos emerged of a huge accumulation of shoes, shirts and dresses alfresco the warehouse.
Up in smoke: Huge bags of clothes were accumulated alfresco ASOS' barn today afterwards an arson attack
The above appearance close is still assessing the damage, which looks to accommodate shoes, dresses and shirts
Vast: An estimated 10million items were in the administration centre. It is not accepted how abounding were damaged
Staff had not yet been accustomed aback into the architecture this afternoon while the clean-up operation was beneath way.
In a statement, ASOS said its 'overriding concern' was its staff, adding: 'We are actual adequate that no one has been hurt.'
ASOS agent Matthew Smallwood told MailOnline today: 'I can affirm that some orders accept been delayed but cannot affirm how abounding at the moment.
When will my clothes arrive?
Some orders accept been delayed, but the close can't yet affirm how many, or for how long. However, it says the barn will hopefully be aback up and active tomorrow.
["400px"]Has my adjustment been cancelled?
At this point ASOS is not believed to accept annulled any orders - castigation will come, but it ability booty a little longer.
I don't appetite to wait. How do I get a refund?
Visit the firm's chump casework folio and bang 'cancel order'.
'Customers will either accept a abounding acquittance or get their orders as anon as possible.'
Mr Smallwood could not affirm what admeasurement of the firm's banal was damaged, but said: 'As in any bonfire there are some items that are bonfire damaged, some that are smoke damaged and some that are baptize damaged.'
Customers calling this morning had adversity acknowledging whether their orders had been disrupted or aback the account would be aback online.
Though best bidding accord for the staff, some complained about the bonfire on Twitter.
@Lameese_Yousif said: 'Can't accept I apparently won't accept my brawl dress. Acknowledgment alot ASOS', while @HeyItsJoy added: 'Thanks asos... I absolutely capital to adjustment today aswell. Can we all get chargeless abutting day commitment pls pls.'
A account on the website for ASOS, abbreviate for As Seen On Screen, said: 'Dear Customers, we accept apprenticed abeyance on the ASOS website, this is due to a bonfire in our Barnsley administration centre in the aboriginal hours of Saturday morning.
Huge: The ASOS barn in Barnsley claims to be the better employer in South Yorkshire
Back to work: Agents apple-pie up at the ASOS barn in Barnsley afterwards it was hit by a bonfire on Friday night
Damage: Admitting the calibration of the fire, ASOS said it hoped operations would be aback to accustomed aural a day
["400px"]Reaction: Not all barter were affectionate - one on Twitter was agitated afterwards the website went offline
Prom dress: Fashionistas accurate their shock at the bonfire - as able-bodied as the adjournment to their summer wardrobes
Offline: How the ASOS website appeared this morning afterwards a huge bonfire ripped through its administration centre in Barnsley, South Yorkshire. All new orders accept been briefly suspended, the close said
Launched in 2000 by Briton Nick Robertson (right) - the great-grandson of banker Austin Reed - and adolescent administrator Quentin Griffiths, ASOS is now one of the better appearance names in the country.
Making its name with loud, appropriate prints and own-brand designs, the close exploded into activity admitting critics insisting shoppers would appetite to try things on afore buying.
By 2005 it had a actor users, but user numbers would alone absolutely booty off already it alien chargeless aircraft in 2010.
Last year it boasted offices in New York, Lille, Berlin and Shanghai and about 8million users.
Its founders are now multi-millionaires, a cachet absurd to be rocked by this week's fire.
In 2005 the close faced a appreciably agnate setback aback its antecedent barn was damaged in the Buncefield oil terminal access in Hemel Hempstead, Hertfordshire.
The firm's affairs could be dented, however. With it acquisitive to accomplish £1.2billion of sales through the barn this year, anniversary day absent to the bonfire could amount an boilerplate of £3.2million.
'Thankfully no one was aching and we apprehend to be aback to accustomed for you in the abutting day or so. So amuse authority on to your orders, we will be aback with you soon'.
Customers can ask about refunds through the company's chump casework line.
["400px"]South Yorkshire Police are alleviative the bonfire aloof afterwards 10pm on Friday as deliberate.
The warehouse, which claims to be the better employer in South Yorkshire with 3,000 workers on aiguille days, independent an estimated 10million clothes bales aback the bonfire bankrupt out.
Investigating Bonfire Officer for South Yorkshire Bonfire and Rescue, Simon Rodgers, said: 'The bonfire complex four floors of the barn and the bonfire was independent in the breadth of agent by firefighters.
'ASOS agents had a acceptable aborticide action in abode which assisted the emergency casework and accustomed the bonfire to be brought beneath ascendancy added quickly.'
Three of the ten bonfire engines had to be alleged in from West Yorkshire Bonfire and Rescue.
A bonfire account agent said at 7am today: 'The bonfire is now out, with one bonfire agent actual at the arena to ensure any actual "hot spots" to not reignite.
'At its height, the bonfire was tackled by 10 bonfire engines, an aeriform ladder belvedere and a High Volume Pump.'
Michael Dugher, MP for Barnsley East , tweeted aftermost night: 'Huge acknowledgment to the ablaze crews from @SYFR @West-Yorks-FRS for arrest the @ASOS fire. They do a arresting job. Glad no one hurt.'
One of Brtiain's fastest-growing online firms, the banker sells appearance and adorableness articles and aftermost year fabricated sales of added than £750million.
Blaze: The bonfire advance to four floors of the barn in Barnsley and complex added than 50 firefighters
Shoppers were larboard absent afterwards they begin items in their arcade bassinet had gone up in amount overnight
Global hub: ASOS runs its operations from the barn in Barnsley and it had about 10million packages
Work began aftermost January to extend the barn afterwards the close confused its operations in 2011 from a antecedent armpit in Hemel Hempstead, Hertfordshire.
["400px"]The agent said it was too aboriginal to appraise the accident to the barn or the implications for the business.
In 2005, ASOS chock-full trading over Christmas afterwards an access at the Buncefield oil annex abreast its antecedent barn in Hertfordshire.
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