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Photographs by Patrick Demarchelier, Styled by Jenke Ahmed Tailly
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What does a French appearance enthusiast and web administrator do back she can’t acquisition chichi clothes for her ancient son? Launch a affluence online childrenswear boutique, of course. In 2007, Nathalie Genty launched Melijoe, an online children’s appearance mecca that makes a anxiously called adapt that is as chichi and trendsetting as sites that abide for adults, authoritative it one-stop destination for all things kids fashion. The armpit offers the archetypal Parisian children’s brands, like Bonpoint and Petit Bateau, as able-bodied as all the admired aerial end band admired brands like Marni, Burberry, and Moncler. Want your kid in Gucci’s cast new tiger adorned sweater or Chloe’s affected bohemian organza and applique dress? No problem. Here, Genty break bottomward her claimed appearance and reflects on the site's beginnings.
What was the agitator to starting thesite?
At the bearing of my aboriginal child, I apparent kid’s fashion, which I was not accustomed with at all. I accomplished there was absolute appearance and trends for kids and brands with a able DNA. With that, I absitively to acquaint this adventure and accumulate all this alarming brands on one platform. I created the armpit of my dreams and one area all these brands could be begin in one place. And I bound accomplished we were on to article because barter came and backward loyal to us.
How do you abbey the alternative on the site?
We action a different chump acquaintance at Melijoe by creating a actual edited array from over 150 designer, as able-bodied as added accessible, brands for our customers, and alteration the armpit up often. This keeps it absorbing and barter are consistently analytical to see what we will action next. Every allotment that we offer, we actually love. The Melijoe artful encourages bond and analogous artist brands, styles and trends to represent an alone rather than the accessible arch to toe matching. We adulation to see a Gucci dress commutual with Converse trainers or biker boots.
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Who is the Melijoe mom?
She is a accurate individual, and effortless, assured and eclectic. She loves and appreciates appearance and isn't abashed to booty risks. The Melijoe mum understands that appearance is about personality and not aloof about a logo. She is carnal and open-minded.
What is your circadian wardrobe?
I can about consistently be apparent in a Gucci, Stella McCartney or Miu Miu dress partnered with brace of Balenciaga sneakers.
What is your best admired account in your closet?
["400px"]My Balenciaga sneakers…I run about all day continued and like to be efficient, so I accept to be adequate but additionally feel abundant about what I am wearing. They are so able and can be beat with dresses or pants. I accept them in all colors.
What is your go-to anniversary affair outfit?
I actually do not accept one. But I assume to favor beautiful, feminine abounding dresses.
What are you appetent this season?
Erdem! My new crush. I actually adulation the accumulating with H&M and the abridged accumulating on Matches Fashion.
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Where are your admired places to boutique and why?
It actually depends area I am and my mood. If I am online, which I am a lot, I got to Matches because their user acquaintance is seamless and they accept a agnate aesthetics to alteration their array as Melijoe. There are so abounding amazing, small, apart endemic boutiques in Paris. Selfridges is my go-to back I am in London. And Melijoe for kids, obviously!
What is the best allotment of appearance admonition you’ve anytime received?
Dress according to your personality and not to the rules of fashion. I abnormally see this with my kids. I accept bristles kids and they all dress abnormally according to personality and mood. Related: Meet the Moms Behind Seoul’s Most-Photographed Street Appearance Kids
Fall Appearance Admonition from a Actual Young Stylist
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