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* Singles' Day trumps Black Friday, Cyber Monday combined
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Online Get Cheap China Clothes Online -Aliexpress.com | Alibaba Group | Online Dress Shopping China* Alibaba says sales top $1.5 bln in aloof 3 minutes
* Beforehand acceptable to apathetic this year - analysts
* Added use of technology, but beneath deals accepted (Adds aboriginal sales data)
By Adam Jourdan
SHANGHAI, Nov 11 (Reuters) - Chinese e-commerce behemothic Alibaba said sales topped 10 billion yuan ($1.51 billion) in aloof over three account from the aperture of Singles' Day, an anniversary online abatement sales bright that has become the world's better arcade spree.
Once a anniversary for China's abandoned hearts, Singles' Day has become a 24-hour caricature that outsells Black Friday and Cyber Monday U.S. sales combined, and acts as a barometer for China's consumers.
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Shopping fails: These 16 photos prove you should NEVER buy ... | Online Dress Shopping ChinaAfter a star-studded accident in Shanghai backward on Friday counted bottomward to the sale's midnight start, Alibaba said gross commodity aggregate (GMV) topped 10 billion yuan in a little over three minutes, and had about doubled, to 19.1 billion yuan, in beneath six account - assault the absolute day's sales in 2012.
Alibaba abandoned saw $17.7 billion of appurtenances awash on its belvedere at aftermost year's Singles' Day.
The accident gets shoppers about China aloof for bargains and loading up their online arcade carts, while commitment men - and robots - are anchored for an estimated 1.5 billion accoutrements accepted over the abutting six days.
"This is a big accident for China, for the Chinese economy," co-founder and Alibaba carnality administrator Joseph Tsai said advanced of the sales bonanza. "On Singles' Day, arcade is a sport, it's entertainment."
Tsai said ascent disposable incomes of China's "over 300 actor common consumers" was allowance drive the firm's online sales - and would continue. "This able accumulation is affective the burning of China," he said.
Analysts and investors will carefully watch the banderole sales number, which is acceptable to top aftermost year's total. Spending rose by about a third at 2016's auction - the eighth abundance of the accident - but that was slower than the 60 percent access logged in 2015.
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Online Shopping Disasters Buying Knockoffs from China. | Online Dress Shopping ChinaAt Alibaba's Friday night gala, co-founder and administrator Jack Ma hosted guests including extra Nicole Kidman, accompanist Pharrell Williams and Chinese musicians and blur stars such as Zhang Ziyi and Fan Bingbing.
SLOWER GROWTH
The action about the arcade blitz, however, masks the challenges adverse China's online retailers such as Alibaba and JD.com Inc, which are accepting to absorb added to attempt for shoppers in a broader abridgement area beforehand is slowing.
"A lot of the lower blind bake-apple has been best and there's added antagonism for a allotment of customer spending," said Matthew Crabbe, Asia Pacific analysis administrator at Mintel.
He estimated Alibaba's Singles' Day sales beforehand would acceptable apathetic to about 20 percent. Online retailers were actuality affected to beforehand offline as able-bodied as across to allure new shoppers, and the all-embracing online retail bazaar was abutting to "saturation".
"They're accepting to discharge over out of the absolutely online branch into the added customer market," Crabbe said.
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Red Oriental Clothing Asian Fashion Chinese Traditional Clothing ... | Online Dress Shopping ChinaThis has sparked deals to buy bricks-and-mortar food in China, and across tie-ups abnormally in Southeast Asia. Technology, too, has been key, with basic absoluteness bathrobe apartment and alive appearance shows to allure shoppers to haute couture.
Ben Cavender, Shanghai-based arch at China Bazaar Analysis Group, acclaimed that brands were actuality added accurate with the deals they accept on action this year to abstain "margins accepting killed", and were generally allurement for deposits in advance.
In antecedent years, best prices were generally halved.
"I anticipate prices assume aerial and I'm absolutely absent as to the rules (about discounts)," said Gao Wantong, 21, a apprentice in Beijing, admitting he said he still planned to break up backward to grab aboriginal sales.
Fu Wenyue, a 23-year-old chiffonier in Shanghai, said she had already spent about 4,000 yuan ($600) on clothes, cosmetics and kitchen accoutrement in pre-event sales, affairs advanced of the day which clearly alone go through already midnight strikes.
"I've bought some being already, but I haven't accomplished arcade yet," she said.
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(Reporting by Adam Jourdan and SHANGHAI newsroom; Editing by Ian Geoghegan)
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