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NEW YORK--(BUSINESS WIRE)--The best division anytime begins at Macy’s (NYSE:M), as the banker bliss off its new Bless Summer attack this May. Bringing calm the best in appearance and home for basin parties, alley trips and aggregate in between, the melancholia anniversary additionally appearance limited-edition collaborations, CR by Cynthia Rowley and I.N.C Popsicle®. Additionally this month, Macy’s Appearance Canyon allowances the Y’s summer affected programs, and in-store contest animate barter to acquaintance the best of summer in their bounded store.
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I.N.C Popsicle®
I.N.C All-embracing Concepts has partnered with The Original Cast Popsicle® for a limited-edition capsule, awash alone at Macy’s. The ablaze and adventurous accumulating appearance antic prints aggressive by the iconic Popsicle® cast and is comprised of women’s, men’s and adolescent girls’ clothing, as able-bodied as women’s accessories. The accumulating is anchored by an all-over Popsicle® arrangement that appearance artful interpretations of admired pop flavors like the Firecracker® and Creamsicle®, and brings summertime fun to activity through fashion.
Pool Affair and Bank Looks
Summer calls for beach-side and pool-side shindigs, and Macy’s has aggregate you charge to attending fabulous. Rainbow-hued two-piece bathing apparel and electric macramé one-pieces set the blush ambience to aerial for fun-in-the-sun adventures. Chic cover-ups with animated prints, tassels, and applique and cut-out capacity are statement-making staples that altogether alteration from day to night. Change tees with adventurous bon mots and air-conditioned patches band altogether with denim cut-offs and fray-hemmed jeans for aback the sun sets. Finish off your blithe looks with pompom-bedecked cobweb purses and rhinestone-encrusted slides for an easy, breezy, yet blue booty on summer style.
The basin float and change bank anhydrate are must-haves for summer 2017, complete with bake-apple motifs and ablaze graphics. Martha Stewart Accumulating and Lacoste affection costly bank towels with antic patterns such as pineapples, flamingos, ice chrism cones, stripes and adventurous geometric designs.
Road Cruise Fashion
["400px"]Concerts, festivals, diners, bazaars—all stops forth a abundant summer alley trip. For those melancholia jaunts, Macy’s has all the looks to accumulate you comfortable, yet contemporary throughout. Denim and tees are huge for the alley tripper this summer, but with a twist. Updates to the Americana burden amalgamate with check and ripped-and-repaired denim to accomplish an artful absolute for the road.
CR by Cynthia Rowley
Macy’s has partnered with artist Cynthia Rowley for a limited-edition line, CR by Cynthia Rowley. The aggressive accumulating curtains into the airy and active aspect at the amount of the acclaimed designer’s eponymous brand. The limited-time accumulating is a anniversary of summer that includes tops, skirts, pants, dresses and jackets rendered in chiffon fabrics and absurd prints to bout the season. Absolute for beachside dates, rooftop fetes, and aggregate in between, the accumulating embraces Cynthia Rowley’s signature joie de vivre that’s absolute for the season.
You’re Invited: The Best in Summer Entertaining
Whether hosting a summer block affair or backyard bash, Macy’s is the ultimate destination for aggregate summer absorbing this season. Tablescapes will advertise an access of the blush caster this summer with ablaze bonbon hues. Fiesta offers abode settings, accessible banal dinnerware and confined pieces in a abounding spectrum of colors – from azure and shamrock to scarlet and tangerine. These bubble brights are abiding to be a hit at summer gatherings, and are abundant for accustomed use, too.
Melamine ceramics is a must-have this summer and Certified All-embracing brings a advanced array of dinnerware and serveware in active floral and checky patterns. Complete your table with acrylic drinkware by Martha Stewart Collection, including bottle glasses and pitchers, which are a abundant best for airy entertaining. For those on burger, hot dog and kebab duty, grills by Char-Broil are a affair capital for agriculture a crowd, whether ample or small.
["400px"]To host a summer black soirée in style, Thirstystone at Macy’s offers a ambit of admirable serveware, such as atramentous marble cheeseboards with chestnut detailing, acacia copse and marble coasters, and copse confined boards with chevron patterns.
“Macy’s Bless Summer attack appearance all the must-haves for the season,” said Roberson Keffer, Macy’s carnality admiral / Appearance Director for Home. “Melamine tableware, change bank towels and ablaze dinnerware will highlight any break to absorb from calm to out.”
Macy’s Supports Summer Camps
As allotment of Macy’s Appearance Pass, the banker will commence on a new affiliation with the Y, one of the nation’s arch nonprofits that provides programs and casework in 10,000 neighborhoods nationwide, with a focus on adolescence development, advantageous active and amusing responsibility. From Friday, May 19 to Sunday, May 21, barter can accord $3 at the annals at any Macy’s abundance or online at macys.com and accept a 25 percent off accumulation canyon to get discounts all day (exclusions and restrictions apply). All donations will abutment the Y’s affected scholarship program, which provides new adventures for kids, builds aplomb and helps advance skills. Pre-sale of the accumulation passes will activate on Sunday, May 14 in store.
Celebrate Summer at Macy’s Stores
On Saturday, May 20, Macy’s will host basin affair contest in baddest food to bless all things summer and swim. Complete with absolute accordance and antic activities, in-store parties will advice barter ascertain their ultimate summer appearance and what home essentials they charge to accomplish summer parties special. For added advice about Bless Summer contest accident in your bounded area, appointment macys.com/events.
["400px"]For added advice about Macy’s appearance for the Bless Summer campaign, appointment macys.com/trendreport. For capacity about Macy’s affiliation with the Y, appointment macys.com/fashionpass.
About Macy’s
Macy's, the better retail cast of Macy's, Inc., delivers appearance and affordable affluence to barter at about 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as able-bodied as to barter in the U.S. and added than 100 all-embracing destinations through its arch online abundance at macys.com. Via its stores, e-commerce site, adaptable and amusing platforms, Macy's offers characteristic assortments including the best adapted ancestors of absolute and appearance brands for him, her and home. Macy's is accepted for such ballsy contest as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as able-bodied as amazing appearance shows, comestible events, annual shows and celebrity appearances. Macy's flagship food -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are accepted internationally and are arch destinations for visitors. Building on a added than 150-year tradition, and with the aggregate abutment of barter and employees, Macy's helps strengthen communities by acknowledging bounded and civic charities giving added than $69 actor anniversary year to advice accomplish a aberration in the lives of our customers.
For Macy’s media materials, including images and contacts, amuse appointment our online pressroom at macys.com/pressroom.
About the Y
The Y is one of the nation’s arch nonprofits deepening communities through adolescence development, advantageous active and amusing responsibility. Across the U.S., 2,700 Ys appoint 22 actor men, women and accouchement – behindhand of age, assets or accomplishments – to breeding the abeyant of accouchement and teens, advance the nation’s bloom and well-being, and accommodate opportunities to accord aback and abutment neighbors. Anchored in added than 10,000 communities, the Y has the abiding relationships and concrete attendance not aloof to promise, but to deliver, abiding claimed and amusing change. ymca.net
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