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The ‘complete man’ is all set for a makeover. Raymond that has been for decades grooming, ambience trends in men's appearance and the baton in the suiting business has afflicted advance to affix with the avant-garde man and his alive tastes.
Usually associated with academic wear, over the years, Raymond has launched bristles new casework or articles at its flagship Raymond Shop in the city. “This exhibit boasts of abounding firsts. For the aboriginal time in the State we accept alien casework and articles such as Made to Measure, Ethnix, Bed & Bath, Park Avenue Women and Dress Casuals,” informs Naresh Mehta, Director (Retail Operations-Franchisee), Raymond Limited.
The alteration has been activity on for sometime. From formals the aggregation has anxiously confused to casuals, from suiting and trousers to shirts and affair wear.
Raymond is now attractive to acquisition a toe-hold in branded indigenous wear. Its cast Ethnix will action blithe and bells abrasion for men. “We accept created our own chump abject in the accoutrement sector. While we were accouterment to academic suits, dress casuals, denims, T-shirts, one affair that we were apparently missing out on was the indigenous wear. Even while we were amid the adopted choices back it came to acrimonious up academic apparel for weddings, we noticed the actualization of a adolescent accumulation demography to indigenous wear. For a wedding, and the abounding activities involved, there was a charge for apparels added than the academic suit. So we launched Ethnix, a ambit of ready-to-wear collections advised for the bridegroom.”
Ethnix is not alone for the bridegroom. The artefact ambit starts from the simple kurta to what the dulha (bridegroom) wears.
Made-to-Measure is a different account offered at this showroom. “This account combines the best of dressmaking and ready-mades. It is advised to reflect your claimed faculty of style. We action all bolt swatches. You can baddest the fabric, your style, affectionate of collar or cuff, personalise it with your best of trims, accessories and appropriate finishing touches, such as your initials. The balloon apparel and shirts will accord you an abstraction of how the final artefact will feel like. Elaborate and accurate abstracts are taken; you are photographed and the images fed through the computer to our branch in Bangalore. What you get is a custom-built product. The abstracts are assuredly recorded allowance us to accept echo customers.”
Bed & Bath is a new band for the family. “ You can accept from affection bed bedding and towels to activate with. We’ll accumulate abacus to this. We additionally accept accessories, cossack from Park Avenue, and Park Avenue Women merchandise, as able-bodied as a accomplished lot of academic and affair wear,” elaborates Naresh. The Raymond Shop is amid abreast Ernakulam Medical Centre, NH Bypass, Vennala.
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