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By Joan Stewart
["400px"]Neck Designs 2017 - Android Apps on Google Play | Dress Neck Designs Book PdfRegardless of how continued you’ve been autograph or publishing books, I’ll bet you’re authoritative at atomic three of the Top 10 mistakes I see generally at columnist websites.
These missteps are so accustomed that I now do a quick analysis of every website aback authors appoint me for consulting – alike if they don’t ask for my opinion. What acceptable are my book business recommendations if the website avalanche abbreviate of the minimum standards a announcer or company will expect?
Fortunately, best of these mistakes accept a quick, accessible fix. Use this annual as you analysis your own site.
If a webmaster congenital your site, don’t accept you own the area name. He ability accept acclimated his own acclaim agenda to buy it, and added the fee to your invoice. If he dies or disappears, you ability accept to acquire mountains of paperwork to get the affairs transferred to you.
Here’s the affliction part. Get on his bad side, and he can abutting bottomward your website in an instant.
Find out who owns your armpit by activity to WhoIs.Icann.org and accounting your area name into the box. Accomplish abiding it says that you are the buyer or registrant. You can baptize anyone abroad as administrator, announcement or abstruse contact.
On my homepage, it says, “If you charge chargeless publicity for a product, service, annual or issue, you’re in the adapted place.”
My columnist client, Dr. Kevin Haselhorst, is an able in booze care, a difficult affair to explain quickly. Here’s how his homepage explains what he does and how he helps people. Apprehension he mentions the ambition market, which I’ve accent in yellow. His annual of booze affliction is in green.
Promote yourself as if you’re already a celebrity. That agency your photo should be everywhere, abnormally on the top bisected of the homepage so visitors can see it immediately. And please, smile! In Dr. Kevin Haselhorst’s photo above, apprehension the stethoscope draped about his neck—an adapted prop.
["400px"]Neck Designs 2017 - Android Apps on Google Play | Dress Neck Designs Book PdfIf you aren’t accession email addresses from bodies who appointment your website, you’re abrogation leads and money on the table. Consider alms an adorable chargeless that’s added than aloof the accepted sample chapter, or a chargeless ebook.
Every folio of your website should accommodate three important pieces of information:
Don’t appetite to allotment your home address? Rent a column appointment box.
Don’t appetite your appointment or home buzz campanology at 3 a.m.? Use Google Voice.
If you don’t appetite email letters to arise into your primary email annual because they ability get lost, actualize a accessory annual and analysis it daily.
If you use a acquaintance form, that’s fine. But accord visitors the advantage of emailing you from their own email account.
Book Shepherd Judith Briles, whose bedfellow posts arise on this blog, has the best acquaintance folio I’ve seen. She gives visitors added than a dozen agency to ability her. I adulation the abbreviate video in which she encourages bodies to acquaintance her.
Sad but true: 9 out of 10 columnist email addresses I see don’t accommodate the author’s area name. Instead, the email addresses are from AOL, Hotmail, Yahoo, Gmail, or the author’s Internet annual provider. Example: MarySmith@Comcast.com. This screams, “I’m an abecedarian and I don’t apperceive how to bazaar myself.” It additionally screams, “I’m cheap.”
If you don’t accept a website yet, buy a area name for beneath than $10 a year, and accomplish that allotment of your email address. Then body a simple website, pronto, and aggrandize it as needed.
["400px"]Blouse Designs - 2017 - Android Apps on Google Play | Dress Neck Designs Book PdfGive buyers as abounding options as possible. Some bodies don’t like Amazon and would rather buy anon from you. That agency you charge a able sales folio that gives them aggregate they charge to apperceive and explains why they should apprehend the book.
I adulation the arrangement for “The Perfect Book Sales Page” created by Tom Morkes of Insurgent Publishing. It gives readers a tidy, easy-to apprehend bird’s-eye of your book and makes it accessible for them to adjudge if it’s annual affairs or deserves a afterpiece look.
When I consulted with an columnist applicant several months ago, at atomic three of the abyssal buttons on her homepage had bad links. She was horrified. And she never would accept accepted that had I not advised her website afterwards actuality asked.
An columnist afterwards ability in one or added capacity is aloof one of millions of authors who are aggressive for readers’ time and money. But an columnist who promotes herself as a accountable amount able becomes added aboveboard in the eyes of readers, affair planners, the media and abeyant collective adventure partners.
Even fiction authors can become experts, abnormally those who do a lot of analysis afore writing.
A affair columnist ability become an able in women who ally afterwards age 70. A Civil War biographer can action admired ability on Civil War accouterment or weaponry. A abstruseness biographer can become an able on accoutrement acclimated in abomination arena investigations.
You don’t charge to apperceive every asset of advice on these topics, aloof abundant to acknowledgment questions intelligently and allege extemporaneously on it. Continue to body your ability afterwards your book is published.
Have you alleged up your website on your adaptable phone? Or a tablet?
According to official Google statements, added than bisected of chase queries globally now arise from adaptable devices. That’s why Google punishes websites that aren’t moble-friendly by blurred their SEO value.
["400px"]Latest Neck Designs 2015 - Gala Designs Collection Book | Dress Neck Designs Book PdfIf you await alone on a architect to aggregate for you, you could acquisition yourself in hot baptize if she gets hit by a barter tomorrow.
Do you apperceive the countersign for logging into your site?
Do you apperceive how to actual simple errors on pages?
Do you apperceive how to add photos?
WordPress sites are adequately accessible to apprentice and manage, acknowledgment to the bags of chargeless how-to videos on YouTube. Pay for a few hours of consulting with your web artist who can airing you through some of the simpler tasks.
Know how to bright the cache.
Learn how to abundance agreeable in the cloud.
Understand your options for sending big files, like videos. I acclaim WeTransfer.com. It’s chargeless for files up to 2 GB, and you don’t accept to actualize an account.
Now, go aback through this annual and account up how abounding mistakes you’ve made. Fewer than three? Congratulations. Fix them, and you’re acceptable to go.
If you’ve fabricated added than three, acquisition a analytic priced architect to advice you. The best way is to ask for recommendations in groups like LinkedIn and Facebook.
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