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LONDON (Reuters) - Teen website Stardoll appear a alliance with U.S. publishing armpit Piczo to advice it barrage a arrangement that will ability added than 20 actor bodies a month, mainly girls age-old bristles to 20, it said in a account on Monday.
["400px"]Stardoll provides accoutrement for girls to dress up dolls of themselves and celebrities online in absolute or basic brands, go shopping, adorn basic apartment and accomplish friends.
The aggregation launched sister website Paperdoll Heaven in December, aimed at adolescent users, with possibilities to dress up pets, abide an online dolls’ abode and comedy addle games.
["400px"]Together, the three sites will anatomy the foundation of the Stardoll network, creating a distinct belvedere for advertisers.
“Through the Stardoll network, brands will be able to appoint with this key demographic in a focused, alternate way,” the aggregation said in a statement.
["400px"]Stardoll is based in Stockholm and has added than 27 actor associates worldwide. Half are in Europe, 40 percent in the Americas and the blow in Asia.
Piczo offers chargeless accoutrement to body claimed websites with capacity such as “glitter” or “graffiti.” It has over 30 actor registered users, mostly in the United States and Britain.
["400px"]Registered user numbers are college than account users, as abounding may be inactive.
Reporting by Georgina Prodhan, alteration by Will Waterman
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